Showing results for "I" in Marketing & Sales

Part memoir, part manifesto, this is the story of a woman determined to go deep inside a business she was raised to hate, so she could save the world—and herself—through advertising. What could possibly go wrong? As a high-level advertising creative director for 14 years, Lu Chekowsky willed...

In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multimedia brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.

With more than 50,000 copies sold in Denmark, this book has been on the bestseller list since its publication in 2017. Barack Obama used a secret competitive advantage to win two elections. Companies such as Google, Amazon and Novo Nordisk use the same insight to stir up innovation, increase compliance, improve the work environment and sell more products. And successful management groups in the C20 index have started using it as their preferred strategy. But what kind of insight are we talking about here? The answer is - behavioural design.

Molte aziende B2B pensano di avere un problema di marketing, ma spesso hanno un problema di clienti. Non ti serve più pubblicità, ti serve più lucidità. Lucidità per capire quali clienti ti fanno crescere e quali ti prosciugano; per distinguere i progetti che generano margine da quelli che ti consumano; per costruire un marketing che seleziona e valorizza, invece di supplicare.

A business classic endorsed by Dale Carnegie, How I Raised Myself from Failure to Success in Selling is for anyone whose job it is to sell. Whether you are selling houses or mutual funds, advertisements or ideas—or anything else—this book is for you. When Frank Bettger was twenty-nine he was...

Velkommen til "Salg i Øjenhøjde," podcasten der tager dit salg til det næste niveau.Hostet af Jannich Rindom, dedikeret salgstræner og ejer af Phoner2Support Aps (P2S).I denne serie dykker vi ned i, hvordan du kombinerer den personlige relation i salgskaldet med teknikker til at generere varme leads fra LinkedIn. Vi diskuterer motivation, tilbyder løsninger på almindelige udfordringer og giver anbefalinger af værktøjer, der kan effektivisere dit salgsarbejde. Hvis du er på udkig efter viden og en inspirerende salgsstrategi, der vægter kvalitet over kvantitet, så er denne podcast ...

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise?

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Originally designed to give the sales executives of a major national commercial radio group the edge over their competitors, 12 years later the Hypnotic Salesman II drills down on the seven most powerful sales persuasion techniques in the world today. The secrets in this book will explode your closure rates, smash your targets and give you valuable insights into human motivation and persuasion.

"...è necessario che l'imprenditore e i suoi dirigenti sviluppino per primi questo amore per il cliente. E allora viene la prima domanda che gli imprenditori e i dirigenti devono porsi. Quanto è grande il nostro amore per il cliente? ”Come e quanto possiamo accrescere questo amore? E come possiamo trasfondere questo amore ai nostri collaboratori affinché lavorino con passione al servizio dei clienti?

Years ago, developing and sustaining a book of business was not as big a problem for accountants, attorneys, financial planners, and other professionals as it is today. Clients were more loyal to the firms they worked with, and unlikely to shop your services, compare rates, or jump ship. Times have changed! And if you don't change along with them...well, you're not going to enjoy yourself or have as much control over your career as you deserve. Believe it or not, you can enjoy the process of expanding your client base. 

Cosa differenzia un brand di successo, destinato a durare e crescere nel tempo, da uno che non lo è? Cosa rende Nike, Rolls-Royce, Lego o Amazon dei punti di riferimento nella mente delle persone in tutto il mondo? "I fondamenti del brand" indaga i significati, i valori e le strategie dietro un termine tanto diffuso quanto difficile da definire.

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

In 2010, Tommy Mello became the sole owner/operator of a single garage door service business with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they, too, can in Home Service Millionaire. If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day.

Are you ready to conquer your call reluctance? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of 30-plus years as a full-time sales performance coach. This information has helped thousands of people break through their barriers and find the will to make the prospecting calls they need to make.

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour? The world, as Nick Bilton—with tongue-in-cheek—shows, has been...

Every salesperson has heard it—the dreaded words: “I’m just looking.” But what if you could turn those hesitant browsers into eager buyers? In I’m Just Looking... The Secret to Selling the Difficult Customer, master automotive trainer Amid Jones unveils SPARC—The Strategic Automotive Sales System, a game-changing approach designed to help sales professionals connect, engage, and close more deals without pressure or gimmicks.

"Why didn't I think of That?" is brought to you by the Innovation Team at VML Canada. Join us for a relaxed, round-table chat where we break down the latest in innovation – from the complex world of tech to surprisingly simple, yet brilliant, creative initiatives. We'll cover news, offer deep dives, and share fascinating interviews, all through a distinctly Canadian lens. Whether you're a fellow innovator or just keen to learn about the exciting developments shaping our nation, this podcast is your go-to source for understanding what's new and next in Canada.

Dr. Janet Hall brings you confidence-boosting affirmations to be used before a sales call or presentation (for instance, in the car or just outside the meeting room).

At just 13 years old, he faced a challenge that most teenagers never confront: how to help support his struggling family. Armed with only $100 and an unwavering resolve, he discovered e-commerce drop-shipping and embarked on a journey that would transform his, and his family's life forever. In this compelling memoir and practical guide, you’ll follow his extraordinary rise from middle school student to e-commerce mogul. With vivid personal stories and hard-earned wisdom, he shares how he turned initial setbacks into a thriving business, eventually generating multiple 8-figures by 25.