Marco Barel
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Marco Barel

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Marco Barel is the Founder of GBR, a strategic brand consultancy where senior strategists and designers collaborate to craft world-class brand initiatives and transform them into proprietary business assets. For over 15 years, he has guided B2C, B2B, and B2G organizations across the United States, Europe, and Asia in building strategic brand identities designed to grow, endure, and compete in increasingly sophisticated markets. From startups to global corporations, his work focuses on helping organizations intentionally shape perception, because in today’s environment, product or service quality alone is no longer a sustainable differentiator. Marco believes that competitive advantage depends on the ability to design clarity: defining meaningful differentiation, articulating defensible value propositions, and translating strategic insight into disciplined execution. His approach integrates brand intelligence, activation strategy, and coherent visual and digital systems to ensure that positioning is both declared and experienced. Through GBR, he works with organizations facing complexity, transformation, or global expansion, helping them move beyond visibility toward long-term relevance and measurable brand equity.
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