Showing results for "Humans" in Marketing

Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today.

Marketing isn't working like it used to. All content feels the same. Ads are being ignored. No one trusts brands. How do you ensure your marketing strategy helps you stand out in the era of AI, ad fatigue and rising consumer expectations.

Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.

Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life.

Globalization is making our system changing so fast and, if you want to survive, you have to keep innovating, you have to keep running! And who wins the marathon in the end? The business with the best players. The most motivated, the most skill-matched team. There is no enterprise without people. And there is no successful product without loyal customers.The success of your startup is limited by the number of potential customers who know about it.

The Human Element is for anyone who wants to introduce a new idea or innovation into the world. Most marketers, innovators, executives, and activists operate on a deep assumption. It is the belief that the best way to convince people to embrace a new idea is to heighten the appeal of the idea itself.

Audacious is a battle cry for those who refuse to be ignored. In this audiobook, you’ll explore the electrifying tales of brands that defied norms, shattered expectations, and transcended a pandemic of dull to become legendary.

Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us. What is actually going through our brains when we make these judgments? Customer loyalty expert Chris Malone and top social psychologist Susan Fiske have discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people.

Retail for Humans n’est pas un podcast sur le commerce. C’est un podcast sur ce que le commerce dit de nous, humains. Derrière chaque produit, chaque innovation, chaque acte d’achat, il y a des croyances, des désirs, des tensions, des imaginaires mais aussi des choix : écologiques, sociaux, culturels. C’est tout cela que Retail for Humans explore : les mutations du retail comme miroir de nos modes de vie, du monde dans lequel on vit, mais aussi de nos tensions intérieures — et de la manière dont les marques et les enseignes s’en inspirent pour repenser leurs stratégies, leurs...

The Business of Being Human is a podcast that rightfully places humanity at the center of business. Join Wendy Horng Brawer of Intune Collective to explore new ways of being, connecting us to greater possibilities in life and work. They are helping humanity and organizations reinvent how they operate, lead, and how they impact people and our environments. Join the Intune Journey and you will find you too are ready to change the way you do business.

Una conversación directa con quienes mueven el marketing de las marcas más poderosas: Un podcast de entrevistas íntimas con quienes lideran el marketing de las marcas más relevantes de Iberoamérica. Aquí no se habla de marketing. Se habla con quienes toman decisiones multimillonarias: CMOs, VPs y Heads of Marketing que definen el destino de sus empresas y las tendencias de toda una industria. Cada episodio revela su lado más humano: sus miedos, sus momentos de transformación y las decisiones que marcaron su camino profesional.

Chris Nelson, Founder of Human Video, chats weekly to global marketing leaders about how, in an age of AI, we can humanize B2B marketing. Even in the B2B marketing world 'people buy from people' and including real authentic human content in your strategy has never been more important. Topics discussed include, founder-led branding, thought leadership, social proof, humanizing your brand, marketing to the the 95% and how to get your audience to know, like and trust you.

لطالما أحببت لغة التصميم؛ الفن والإبداع والابتكار والاهتمام بالتفاصيل. التصميم هو إحدى اللغات العالمية القليلة القادرة على استحضار مجموعة كاملة من المشاعر دون استخدام كلمة واحدة. التصميم الجيد هو أيضًا عمل جيد. يمكن للتصميم مساعدتنا في العثور على طرق جديدة وأكثر قوة لجعل المؤسسات أكثر ديناميكية، وإشراك الأشخاص والشركاء، وإثارة خيالهم. الشركة التي يقودها التصميم هي بحكم تعريفها شركة ابتكارية تركز على الإنسان.

As the world faces unprecedented changes, the way brands stage their communication should resemble human traits, such as empathy and fragility. A shift that is necessary for building a new way of conceiving commerce: more sustainable, aware, human. A podcast by Human Brands Observatory, a project by No Panic & Act, with the voice of Axelina Gunnarsson. Visit www.human-brands.org

When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give. Since 2004, Kody Bateman's relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them.

If you want to dive deeper into human design for business this is THE show for you to HD Your Biz! As an entrepreneur, you can leverage your human design to create a life (and business) in high definition. Are you ready to tune up the definition in your life and business using your unique human design blueprint? If you want to activate your business genius, build a life on your terms and space more joy, abundance, and flow then stay tuned for the HD Your Biz podcast. I firmly believe that if each one us can embody and become who we are meant to be the world will be a better place. I am your ...

Behind every scalable metric…is a human story no dashboard can tell. This is Humans Behind The Metrics. I’m Charlene Ormo — SaaS Growth Architect, founder of LEADX Media (the company behind this podcast), and your host. This podcast is where we pull back the curtain on SaaS growth — not through polished case studies or fancy funnel breakdowns (although we will have those too)… but through the real, raw stories of the people behind it all. The missed targets. The late-night pivots. The identity shifts. The moments that nearly broke them — and the ones that rebuilt them. If you’ve ...

Welcome to the Human Algorithm Podcast, where technology meets humanity. Hosted by Bob Hutchins, a thought leader in tech, psychology, and spirituality, and Drew Powell, a seasoned marketer and storyteller, this podcast explores the intersection of artificial intelligence, human connection, and business innovation.Each episode dives into meaningful conversations about how leaders and organizations can thrive in an ever-evolving digital world while staying grounded in what truly matters—people. From practical marketing insights to thought-provoking discussions on AI's ethical implications, ...

Humans & Brands is a podcast that understands how connected work and life are, and that building a career is just as personal as it is professional. Hosted by Lauren Douglass, a marketer and founder of the thought leadership agency Reverve, the show features conversations with people who are brands, work in brands, or build brands, about the journey of work and life. The goal is that no listener should have to navigate the journey alone. These conversations are a chance to learn what leaders have been through; from the wins to the falls, and the questions that don’t make it onto resumes. ...

Want to understand how AI and automation are revolutionizing marketing? "The Human Algorithm" is your guide to navigating the future of marketing. We delve into the latest trends in digital marketing, influencer strategies, and AI-powered tools, giving you the knowledge and insights to connect with your audience on a deeper level and achieve unprecedented growth.