Ryan James niched so hard he renamed his whole company. It paid off.

Chris Nelson sits down with Ryan James, CEO of Rocket SaaS and host of SaaS Marketing Weekly, to unpack how he went from 8 years of going nowhere as a generalist agency to 100% revenue growth in a single year.

From £120K to £250K MRR, bootstrapped, no external investment.

In this conversation they cover:
🎯 Why niching so hard he "basically started a new company" was the turning point
🎙️ Why your podcast should never have your company name in the title
📅 The exact weekly content flywheel: one podcast → newsletter → 5 LinkedIn posts → ebook → webinar → event
🤝 Personal branding vs company posts on LinkedIn — and why founders should own the sales call as long as possible
🏆 Culture-first hiring: why almost no one leaves Rocket SaaS, and what that means for growth
🤖 Why AI hacks won't save you if your marketing fundamentals are broken
Plus: the animated GIF group photo idea that genuinely might be the best LinkedIn post of 2026.

🎙️ Host: Chris Nelson | Human Video
🏢 Guest: Ryan James, CEO, Rocket SaaS & Host of SaaS Marketing Weekly
🔗 Find Rocket SaaS: https://rocket-saas.io
🔗 SaaS Marketing Weekly podcast: available on all major platforms
🔗 Human Video: https://www.human.video


00:00 Introduction: From SaaS Marketing Weekly Fan to Dublin Meetup to Podcast Guest
02:00 8 Years of Treading Water: The Niche Decision That Changed Everything
10:30 Why Your Podcast Should Never Have Your Company Name In It
16:00 The Weekly Content Flywheel: One Podcast, Every Format
24:00 Personal Brand vs Company Page: Where Founders Should Put Their Energy
30:00 Consultative Selling and the Problem of Scaling Yourself
36:00 Culture-First Hiring: Why Nobody Leaves Rocket SaaS
43:00 2026 Marketing Bets: Stop Chasing Hacks, Fix Your Fundamentals

Can AI generate your content but not your credibility? Ashley Faus says yes, and she wrote the book on it.

Chris Nelson sits down with Ashley Faus, marketer, author, and Head of Lifecycle Marketing at Atlassian, to unpack what human-centred marketing really means when AI is flooding every feed.

Ashley's book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI, is a rare thing: a genuinely evergreen take on trust, authenticity and thought leadership that doesn't get dated every time a new model drops.

In this conversation they cover:
🧠 The four pillars of thought leadership, and why most companies are only strong on two
🎭 Why you can outsource content creation but never the thinking behind it
⚠️ The two biggest thought leadership pitfalls (ghost-thinking and thinly veiled sales pitches)
🤖 AI avatars, the uncanny valley, and why transparency builds more trust than hiding it
✋ Why "human crafted" is quietly becoming a luxury signal in a world of AI mass production
🔍 What traditional SEO principles tell us about ranking in LLMs, and why chasing hacks misses the point
Plus: why Ashley insists this isn't an AI book at all. It's a human book.

🎙️ Host: Chris Nelson | Human Video
📖 Guest: Ashley Faus, Head of Lifecycle Marketing at Atlassian | Author, Human-Centered Marketing
📚 Get the book: Amazon, Barnes & Noble, or Kogan Page
🔗 Follow Ashley on LinkedIn
🔗 Human Video: https://www.human.video

Head of Marketing Patrick Cumming (KlientBoost) joins Chris Nelson to unpack how to market a marketing agency and why being your own ICP changes everything.

Patrick lifts the lid on KlientBoost Kitchen, a media-style engine that ships “recipe” playbooks across YouTube, podcasts, newsletters and LinkedIn carousels.

He breaks down thought leadership that links to product, when thought leader ads outperform, and why LinkedIn video needs a new playbook.

Then it gets tactical: fixing content that fails (ego vs relevance), choosing design that performs over pretty, and measuring brand with his “Measurement Trident”, media mix modelling, geo-based lift tests and validation over the right time horizon.

If you care about human-first content that still drives pipeline, this is your blueprint.

• (00:00) - Welcome to Human Marketing + Meet Patrick Cumming
• (00:53) - From Edinburgh to a US Agency: Role, remit & remote life
• (02:51) - What it’s like marketing a marketing company
• (05:41) - Inside “KlientBoost Kitchen” Playbooks as recipes
• (08:31) - Media-network approach: YouTube, podcast, newsletter, carousels
• (10:36) - Thought leadership that moves pipeline (and when to use TL ads)
• (14:34) - LinkedIn video reality check: formats, reach & what still works
• (21:19) - Why most B2B content flops: ego, relevance & actionability
• (27:22) - Design vs performance: the YouTube thumbnail showdown
• (31:00) - Brand vs attribution: educating the CEO & setting horizons
• (38:00) - The “Measurement Trident”: MMM + geo tests + validation
• (42:00) - Where to find Patrick & follow Client Boost Kitchen