You're listening to episode 3 of This Cowboy Life.

If you missed episode 2, listen here: https://podcasts.apple.com/us/podcast/he-was-told-hed-never-walk-again-then-he-tried-to-let-her-go/id1896732890?i=1000774160960

If you missed episode 1, listen here: https://podcasts.apple.com/us/podcast/jerome-davis-wanted-to-be-a-bull-rider-tiffany/id1896732890?i=1000774007147

Jerome and Tiffany Davis have built a life around bull riding, bucking bulls, family, faith, and the Western way of life. In this episode of This Cowboy Life, Jerome and Tiffany take us inside Davis Rodeo Ranch in Archdale, North Carolina, and share the story of how a former dairy farm became one of the most important places in their lives

Jerome opens up about building a career in the sport after the 1998 accident that left him paralyzed. But for Jerome, the accident never changed who he was. He stayed in bull riding, built Davis Rodeo Ranch, helped grow events like Wild West Wednesday, and eventually became the head coach of the Carolina Cowboys.

Tiffany shares what it was like helping build the business from the ground up, earning the first-ever PBR Sharon Shoulders Award, and becoming one of the most respected women behind the scenes in professional bull riding.

The episode also follows Jerome’s journey into PBR Teams, coaching the Carolina Cowboys alongside Richard Childress, winning the 2025 PBR Teams Championship, and receiving the phone call that he would be inducted into the Pro Rodeo Hall of Fame. This is a story about resilience, faith, family, community, and one cowboy who never walked away from the sport that shaped his life.

This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there.

The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it.

All of it, unfiltered. Starting July 9th.

Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch.

Follow Dirty Mo Rodeo on Instagram, Facebook, X, and YouTube!

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You're listening to episode 2 of This Cowboy Life. You can listen to episode 1 here: https://podcasts.apple.com/us/podcast/jerome-davis-wanted-to-be-a-bull-rider-tiffany/id1896732890?i=1000774007147

On March 14, 1998, Jerome Davis climbed into the bucking chute in Fort Worth, Texas, to ride Knock-‘Em-Out John. The day started horribly. The weather was bad, Jerome’s flight got diverted to Waco, Texas, and security wouldn’t let Jerome in the building without his credentials. He almost missed his bull. Tiffany remembers having a strange feeling that night that something was about to change.

Jerome eventually made it to climb into the chute. 8 seconds later, he’s lying face down in the dirt, knocked out with a broken neck that would leave him paralyzed from the chest down. In this episode of This Cowboy Life, Jerome and Tiffany tell the full story of the accident, the hospital, the fear, the faith, the people who showed up, and the reality of building a life together after everything changed. Jerome opens up about hearing he would never walk again, why his first thought was whether he would ever ride bulls again, and the mindset that still drives him to believe he will walk one day.

Tiffany shares what it was like being 23 years old, being told most fiancées do not stay, and choosing to never leave Jerome’s side. They also talk about the support they received from the bull riding community, Dale Earnhardt’s phone call after the accident, the friends who sold championship buckles and donated prized gear to help them, and the quiet strength it took to get home, keep the ranch going, and eventually get married in Gatlinburg with a blue heeler dog by their side.

This is the story of Jerome and Tiffany Davis after the ride that changed everything. It is about bull riding, faith, marriage, toughness, paralysis, recovery, and the life they refused to walk away from.

This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there.

The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it.

All of it, unfiltered. Starting July 9th.

Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch.

Follow Dirty Mo Rodeo on Instagram, Facebook, X, and YouTube!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You're listening to Episode 1 of This Cowboy Life. You can listen to episode 2 here: https://podcasts.apple.com/us/podcast/he-was-told-hed-never-walk-again-then-he-tried-to-let-her-go/id1896732890?i=1000774160960

Jerome Davis was a PRCA World Champion and on his way to another gold buckle when, on March 14, 1998, he was thrown from a bull named Knock-Em-Out John. The accident left him face-down and motionless on the arena dirt, an eerie silence filling the air. When he regained consciousness, doctors delivered news that, even now, Jerome still doesn’t fully accept — he would never ride bulls again. He was paralyzed from the chest down. What no one realized at the time was that Jerome wasn’t the only cowboy in the room who lived by the code “Love and Try.” His fiancée, Tiffany, did too.

In this episode, Jerome and Tiffany look back on Jerome’s early years in rodeo, his first bull ride, the injuries that came with the sport, and the relentless drive that carried him to the top of professional bull riding. Jerome shares how he went from riding horses through a sale barn in Siler City, North Carolina, to winning the 1995 PRCA World Championship and becoming one of the toughest bull riders in the country.

Tiffany also shares what it was like loving a bull rider before the world titles, before the fame, and before everything changed. From Jerome’s not-so-polished proposal at Service Merchandise to life on the road, their story shows the humor, grit, and sacrifice behind the cowboy lifestyle. The episode also explores the danger of bull riding, including the friends Jerome lost in the arena, the death of Brent Thurman at the National Finals Rodeo, and the reality that every cowboy knows the risk when he climbs into the chute.

This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there.

The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it.

All of it, unfiltered. Starting July 9th.

Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch.

Follow Dirty Mo Rodeo on Instagram, Facebook, X, and YouTube!

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episodes begin June 24th. This Cowboy Life brings unprecedented access into the world of Jerome and Tiffany. With their quick wit, Western style and Southern charm, they open the gate on everything rodeo and bull-riding: the stories, the comebacks, the business of raising world-class bucking bulls, and the day-to-day realities of leading one of PBR’s premier teams, the Carolina Cowboys.

This Cowboy Life is taped at Davis Rodeo Ranch in Archdale, North Carolina — the same place where Tiffany and Jerome host Carolina Cowboys preseason camp and “Wild West Wednesdays” each summer inside their custom-built arena. Tiffany jokingly refers to the arena as her lake house, but for PBR’s royal couple, this rodeo haven is the center of a life built on faith, resilience, and the cowboy way.

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