You're listening to episode 3 of This Cowboy Life.

If you missed episode 2, listen here: https://podcasts.apple.com/us/podcast/he-was-told-hed-never-walk-again-then-he-tried-to-let-her-go/id1896732890?i=1000774160960

If you missed episode 1, listen here: https://podcasts.apple.com/us/podcast/jerome-davis-wanted-to-be-a-bull-rider-tiffany/id1896732890?i=1000774007147

Jerome and Tiffany Davis have built a life around bull riding, bucking bulls, family, faith, and the Western way of life. In this episode of This Cowboy Life, Jerome and Tiffany take us inside Davis Rodeo Ranch in Archdale, North Carolina, and share the story of how a former dairy farm became one of the most important places in their lives

Jerome opens up about building a career in the sport after the 1998 accident that left him paralyzed. But for Jerome, the accident never changed who he was. He stayed in bull riding, built Davis Rodeo Ranch, helped grow events like Wild West Wednesday, and eventually became the head coach of the Carolina Cowboys.

Tiffany shares what it was like helping build the business from the ground up, earning the first-ever PBR Sharon Shoulders Award, and becoming one of the most respected women behind the scenes in professional bull riding.

The episode also follows Jerome’s journey into PBR Teams, coaching the Carolina Cowboys alongside Richard Childress, winning the 2025 PBR Teams Championship, and receiving the phone call that he would be inducted into the Pro Rodeo Hall of Fame. This is a story about resilience, faith, family, community, and one cowboy who never walked away from the sport that shaped his life.

This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there.

The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it.

All of it, unfiltered. Starting July 9th.

Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch.

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