You're listening to Episode 1 of This Cowboy Life. You can listen to episode 2 here: https://podcasts.apple.com/us/podcast/he-was-told-hed-never-walk-again-then-he-tried-to-let-her-go/id1896732890?i=1000774160960

Jerome Davis was a PRCA World Champion and on his way to another gold buckle when, on March 14, 1998, he was thrown from a bull named Knock-Em-Out John. The accident left him face-down and motionless on the arena dirt, an eerie silence filling the air. When he regained consciousness, doctors delivered news that, even now, Jerome still doesn’t fully accept — he would never ride bulls again. He was paralyzed from the chest down. What no one realized at the time was that Jerome wasn’t the only cowboy in the room who lived by the code “Love and Try.” His fiancée, Tiffany, did too.

In this episode, Jerome and Tiffany look back on Jerome’s early years in rodeo, his first bull ride, the injuries that came with the sport, and the relentless drive that carried him to the top of professional bull riding. Jerome shares how he went from riding horses through a sale barn in Siler City, North Carolina, to winning the 1995 PRCA World Championship and becoming one of the toughest bull riders in the country.

Tiffany also shares what it was like loving a bull rider before the world titles, before the fame, and before everything changed. From Jerome’s not-so-polished proposal at Service Merchandise to life on the road, their story shows the humor, grit, and sacrifice behind the cowboy lifestyle. The episode also explores the danger of bull riding, including the friends Jerome lost in the arena, the death of Brent Thurman at the National Finals Rodeo, and the reality that every cowboy knows the risk when he climbs into the chute.

This Cowboy Life started as a three-part documentary series, but Jerome and Tiffany’s story doesn’t end there.

The series continues as a podcast, where two people who have lived one hell of a life talk about what that life actually looks like day to day. The ranch, the bulls, the marriage, coaching the Carolina Cowboys, and everything that comes with it.

All of it, unfiltered. Starting July 9th.

Additional footage and images provided by PBR, PRCA, Carolina Cowboys, Harold Hinson, and Davis Rodeo Ranch.

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