If you're trying to rank higher in search results and bring more customers through your doors, understanding links and citations is essential. In this Local SEO Miniseries episode, you’ll learn why search engines rely on other sites talking about your business to measure credibility and authority.

This video breaks down how citations and link building work, why quality matters more than quantity, and how factors like proximity, authority, and relevance influence your ranking power. You’ll also see how mentions of your business, even without a link, can strengthen your online presence.

For even more strategies and tips, you can dive deeper by picking up the book Small Business Big Visibility. It expands on the concepts in this series and walks you through additional ways to improve your local SEO.

Be sure to watch the full Local SEO Miniseries to understand all the parts and pieces that impact your rankings. A well balanced approach across every area is what helps you outrank your competitors.

In this episode of Small Business, Big Visibility, Rick English shares insights from more than 30 years in leadership, including his experience as a CEO, CFO, and COO. After exiting his company, Rick launched UpAdvisors to help business owners who feel stuck, overwhelmed, or unsure how to move forward.

Rick breaks down his five core business buckets people, process, product, profit, and customer experience and explains why losing balance in just one area can derail growth. He also discusses common patterns he sees in struggling businesses, the power of networking, and how owners often get trapped doing what they like instead of what the business needs.

You will also hear how Rick guides clients through deep financial reviews, hiring challenges, leadership development, and the path toward real freedom in their business. He introduces his Business Freedom Mastery program, built to help owners create balance, clarity, and long term sustainability.

If you have ever felt buried in your business or unsure which problem to fix first, this conversation offers clarity, perspective, and encouragement from someone who has helped more than 175 owners regain control and move forward.

Connect with Rick English:
Website: https://www.myupadvisors.com/

Want to rank higher on Google and get more local customers without paying high agency fees? This episode of our Local SEO Miniseries walks you through how to use your Google Business Profile the right way so you can show up more often in the map pack and attract better leads.

You will learn what to do on an ongoing basis with your profile, including how to use Updates, what to post each week, and how to share promotions, photos, and blog content that builds trust with both customers and Google. We also cover the importance of adding fresh photos regularly and why consistency matters for long term visibility.

You will also discover how to ask for reviews the right way, how to guide customers on what to include, and what can cause Google to hide a review. Finally, you will see how to respond to bad reviews in a way that protects your reputation, humanizes your business, and can actually make people more likely to work with you.

Watch this Local SEO Miniseries to start outranking competitors, and check out the book “Small Business Big Visibility, Local SEO Made Easy” if you want to go even deeper.

Want to rank better in local search and turn more visitors into customers? In this episode of the Local SEO Miniseries, you will learn how to keep your website active with the right kind of content so search engines and customers trust your business.

We cover how to blog as a local business, what to write about, and how long your posts should be so they actually get read. You will see how to use real customer questions as blog topics, avoid fluff that drives people away, and use AI as a helpful polishing tool without losing your brand voice.

You will also learn why adding real gallery photos, before and after shots, and project images on a regular basis can boost trust and local SEO. Plus, you will find out which parts of your site should be updated often and why your best testimonials should usually stay put.

Watch this video to get simple, practical ideas you can start using this week. For a deeper dive, check out the book Small Business, Big Visibility: Local SEO Made Easy, and be sure to watch the rest of the Local SEO Miniseries for more tips.

In this episode of the Local SEO Miniseries, we walk through the basic site requirements your small business website needs in order to rank better in local search without paying huge fees to SEO agencies. You will see which technical factors actually matter today and which outdated tactics you can safely ignore.

You will learn:

• Why having a secure site (HTTPS with an SSL certificate) is now a must for ranking and how SSL has become free or very low cost

• What “reasonably fast” page speed really means in practice and why you do not need a perfect 100 score to win

• How making your site usable on phones, tablets, computers and even TVs impacts your traffic and customer experience

• A simple explanation of technical metrics like Largest Contentful Paint, Total Blocking Time and Cumulative Layout Shift, plus why constant layout shifting frustrates visitors

Watch to understand the core requirements Google looks for so you can improve your local visibility, give customers a better experience and avoid getting scammed by SEO “experts” selling things you do not actually need. For more details, you can also check out the book Small Business, Big Visibility, Local SEO Made Easy or continue through the rest of this video series.

If you have been trying to rank better in Google and get more local customers, your Google Business Profile is not optional. In this video, we walk through why a Google Business Profile is critical for local SEO and how to get yours set up the right way so you can actually show up when people search in your area.

You will learn:

• Why Google gives priority to businesses using Google Business Profile

• How to find and fill out the profile form with your business info

• What to include in your name, hours, services, logo and photos

• How Google’s video verification works and why it matters

• What to do if you serve customers at their location instead of a storefront

We also cover some easy to miss details, like Google’s rules about using LLC or Inc in your business name, why you should not try to outsmart Google with keyword stuffing, and how to write your business description as if you are talking to your ideal customer. You will see why having a complete, accurate profile is almost indispensable if you want to rank in the local map results.

Near the end, we talk about what to do once your profile is live, including getting reviews, responding professionally to negative feedback and using those responses to build trust with future customers.

This video is part of the Local SEO Miniseries, based on the book “Small Business, Big Visibility: Local SEO Made Easy,” available on Amazon. Watch the full series to learn how to outrank your competitors without paying high SEO agency fees.

How do you use AI in sales without breaking trust with your customers or burning out your team? In this episode, Scott Marker shares lessons from decades in B2B sales, martial arts, and networking to explain why most sales orgs are “broken” and how his Strategic Customer Cycle keeps you focused on what never changes: serving the customer.

You will hear Scott unpack the seven stages of the Strategic Customer Cycle, why high sales turnover destroys growth, how to blend AI with human connection, and where most networking and compensation plans go wrong. He also explains practical ways sales pros can use AI right now to save time, find better referral partners, and create more meaningful face to face conversations.

Watch now to learn how to fix B2B sales, keep customers longer, and turn AI into a competitive advantage instead of a customer experience disaster.

Learn the core website pages every local business needs to rank better, earn trust, and convert more customers. This video breaks down the foundational site structure that helps search engines understand your business while giving visitors the information they expect.

Discover why your homepage, about page, services pages, gallery, and contact page all play a vital role in building credibility and guiding customers through their decision making process. You’ll also hear how optional elements like service area pages and testimonials can strengthen your local presence.

If you want a clear roadmap for improving your visibility and competing in local search, this episode in the Local SEO Miniseries gives you the essentials. Watch now to start building a stronger website foundation.