331: How Links and Citations Help You Rank Higher | Local SEO Miniseries
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331: How Links and Citations Help You Rank Higher | Local SEO Miniseries
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About this listen
If you're trying to rank higher in search results and bring more customers through your doors, understanding links and citations is essential. In this Local SEO Miniseries episode, you’ll learn why search engines rely on other sites talking about your business to measure credibility and authority.
This video breaks down how citations and link building work, why quality matters more than quantity, and how factors like proximity, authority, and relevance influence your ranking power. You’ll also see how mentions of your business, even without a link, can strengthen your online presence.
For even more strategies and tips, you can dive deeper by picking up the book Small Business Big Visibility. It expands on the concepts in this series and walks you through additional ways to improve your local SEO.
Be sure to watch the full Local SEO Miniseries to understand all the parts and pieces that impact your rankings. A well balanced approach across every area is what helps you outrank your competitors.