325: AI, Sales And The Strategic Customer Cycle
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325: AI, Sales And The Strategic Customer Cycle
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About this listen
How do you use AI in sales without breaking trust with your customers or burning out your team? In this episode, Scott Marker shares lessons from decades in B2B sales, martial arts, and networking to explain why most sales orgs are “broken” and how his Strategic Customer Cycle keeps you focused on what never changes: serving the customer.
You will hear Scott unpack the seven stages of the Strategic Customer Cycle, why high sales turnover destroys growth, how to blend AI with human connection, and where most networking and compensation plans go wrong. He also explains practical ways sales pros can use AI right now to save time, find better referral partners, and create more meaningful face to face conversations.
Watch now to learn how to fix B2B sales, keep customers longer, and turn AI into a competitive advantage instead of a customer experience disaster.