If you're trying to rank higher in search results and bring more customers through your doors, understanding links and citations is essential. In this Local SEO Miniseries episode, you’ll learn why search engines rely on other sites talking about your business to measure credibility and authority.

This video breaks down how citations and link building work, why quality matters more than quantity, and how factors like proximity, authority, and relevance influence your ranking power. You’ll also see how mentions of your business, even without a link, can strengthen your online presence.

For even more strategies and tips, you can dive deeper by picking up the book Small Business Big Visibility. It expands on the concepts in this series and walks you through additional ways to improve your local SEO.

Be sure to watch the full Local SEO Miniseries to understand all the parts and pieces that impact your rankings. A well balanced approach across every area is what helps you outrank your competitors.

In this episode of Small Business, Big Visibility, Rick English shares insights from more than 30 years in leadership, including his experience as a CEO, CFO, and COO. After exiting his company, Rick launched UpAdvisors to help business owners who feel stuck, overwhelmed, or unsure how to move forward.

Rick breaks down his five core business buckets people, process, product, profit, and customer experience and explains why losing balance in just one area can derail growth. He also discusses common patterns he sees in struggling businesses, the power of networking, and how owners often get trapped doing what they like instead of what the business needs.

You will also hear how Rick guides clients through deep financial reviews, hiring challenges, leadership development, and the path toward real freedom in their business. He introduces his Business Freedom Mastery program, built to help owners create balance, clarity, and long term sustainability.

If you have ever felt buried in your business or unsure which problem to fix first, this conversation offers clarity, perspective, and encouragement from someone who has helped more than 175 owners regain control and move forward.

Connect with Rick English:
Website: https://www.myupadvisors.com/

Want to rank higher on Google and get more local customers without paying high agency fees? This episode of our Local SEO Miniseries walks you through how to use your Google Business Profile the right way so you can show up more often in the map pack and attract better leads.

You will learn what to do on an ongoing basis with your profile, including how to use Updates, what to post each week, and how to share promotions, photos, and blog content that builds trust with both customers and Google. We also cover the importance of adding fresh photos regularly and why consistency matters for long term visibility.

You will also discover how to ask for reviews the right way, how to guide customers on what to include, and what can cause Google to hide a review. Finally, you will see how to respond to bad reviews in a way that protects your reputation, humanizes your business, and can actually make people more likely to work with you.

Watch this Local SEO Miniseries to start outranking competitors, and check out the book “Small Business Big Visibility, Local SEO Made Easy” if you want to go even deeper.