In this episode, we break down Google Ads’ latest Target CPA and Target ROAS updates for 2026 and explain what these changes mean for advertisers using Smart Bidding strategies.

You’ll learn:

• Why Google restored Target CPA and Target ROAS as standalone bidding strategies
• The difference between target-based bidding and volume-based bidding strategies
• Why the June 2026 update is only a naming change and does not affect campaign performance
• What changes on August 17, 2026, for budget-limited campaigns using Target CPA and Target ROAS
• How the new Bid Target Adjustment Tool helps advertisers prepare before the update
• Practical steps to review CPA and ROAS targets and keep campaigns aligned with business goals

While the June update simply makes Google Ads bidding strategies easier to understand, the August Smart Bidding update could impact campaign performance for advertisers with budget-limited campaigns. This episode explains what’s changing, what stays the same, and how to prepare so your campaigns continue delivering strong results.

Blog Link: Google Ads Target CPA and Target ROAS Changes in 2026

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down how commercial brokers generate high-value leads using proven marketing strategies that attract qualified investors and decision-makers instead of unqualified inquiries.

You’ll learn:

• Why commercial real estate lead generation requires a different approach than residential marketing
• How to define your ideal client profile and target the right prospects
• The best lead generation channels, including Google Search, LinkedIn, referrals, and industry events
• How CRM platforms and AI tools help qualify, score, and nurture leads more efficiently
• Why case studies, market updates, and consistent follow-up turn prospects into clients
• Which key metrics to track so you can improve conversion rates and close more high-value deals

Whether you're an independent commercial broker or part of a growing brokerage, this episode will show you how to build a reliable lead-generation system that delivers better-quality leads and more signed deals.

Blog Link: How Commercial Brokers Generate High-Value Leads

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down how SEO for real estate agencies helps you rank higher on Google, attract qualified property buyers, and generate consistent leads without relying on paid advertising.

You’ll learn:

• What SEO for real estate agencies is and why it matters in today's property market
• Why most real estate companies struggle to rank on Google
• How keyword research helps you target buyers with strong purchase intent
• Best practices for optimizing property listings and location pages for search engines
• Why technical SEO and local SEO are essential for improving Google rankings
• How content marketing and link building create long-term lead generation
• The key SEO metrics every real estate agency should track to measure success

Whether you're an independent real estate agent or a growing property agency in Malaysia, this episode will show you how to build a sustainable SEO strategy that drives more qualified leads and helps your business stand out in competitive property searches.

Blog Link: SEO for Real Estate Agencies: Ranking for Property Searches

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we explain how Google Ads campaigns help private hospitals connect with patients who are actively searching for healthcare services. From campaign setup to conversion tracking, you'll learn how to build a strategy that drives enquiries, appointments, and measurable results while staying compliant with healthcare advertising regulations.

You’ll learn:

• How Google Ads puts your hospital in front of patients at the exact moment they need care
• What happens during the Google Ads auction, and how Quality Score affects costs
• Which campaign types work best for hospitals, including Search, Performance Max, Display, and Video
• Why organizing campaigns by service line improves performance and lowers costs
• How to choose the right keywords and avoid wasting budget on low-intent searches
• The importance of location targeting for reaching nearby patients
• How to write healthcare-focused ad copy that earns clicks and builds trust
• Why dedicated landing pages increase conversion rates and patient enquiries
• The healthcare advertising rules hospitals must follow to stay compliant
• How conversion tracking connects ad spend to real patient bookings
• Common Google Ads mistakes that cost hospitals leads and revenue
• Why combining Google Ads with SEO and content marketing creates stronger long-term results

Whether you're promoting maternity services, cardiology, orthopedics, IVF, or general healthcare, this episode will help you understand how Google Ads campaigns work for private hospitals and how to turn online searches into patient appointments.

Blog Link: How Google Ads Campaigns Work for Private Hospitals

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we explore Google’s new UK fair ranking rules and what they could mean for businesses in Malaysia. While the regulations only apply in the United Kingdom, they offer valuable insight into the future of search engine transparency, AI-powered search, and SEO best practices.

You’ll learn:

• What the UK Competition and Markets Authority requires Google to change about its search rankings
• How objective and non-discriminatory ranking criteria could make search results more transparent
• Why Google must provide advance notice before major ranking changes
• How the new rules apply to AI Overviews and AI-generated search experiences
• What SEO transparency means and why it matters for business owners
• Why regulators in the UK, Europe, and the United States are paying closer attention to search engines
• How Malaysian businesses can prepare for a more transparent search environment
• The importance of creating helpful content, tracking rankings, and avoiding short-term SEO tricks
• Practical ways to strengthen local SEO and build long-term visibility online

Whether you run a small business, manage a marketing team, or want to improve your website’s search performance, this episode explains why transparency is becoming a bigger part of SEO and how businesses can benefit by focusing on quality, trust, and user value.

Blog Link: Google’s New UK Fair Ranking Rules: An SEO Transparency Lesson for Malaysia

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down exactly how to rank on Google Maps and improve your local search visibility. If you want more calls, website visits, and customers without increasing your ad spend, this guide covers the essential Google Maps ranking factors and optimization strategies that drive results.

You’ll learn:

• Why Google Maps rankings matter for local businesses
• The three key ranking factors: relevance, distance, and prominence
• How to claim and verify your Google Business Profile
• Why completing every profile detail improves local search performance
• How to choose the right business categories and services
• The best ways to use local keywords without keyword stuffing
• Why customer reviews are critical for Google Maps rankings
• How citations and NAP consistency strengthen your local SEO
• The role of photos, posts, and profile activity in boosting visibility
• How your website supports higher Google Maps rankings
• Common mistakes that can hurt rankings or trigger profile suspensions
• How to track rankings, monitor competitors, and continue improving over time

Whether you're a dentist, contractor, law firm, home service provider, or local business owner, this episode will show you how to build a stronger Google Maps presence and compete for valuable spots in the local map pack.

Blog Link: How to Rank on Google Maps (Step-by-Step)

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down how Google Ads for pest control helps businesses capture urgent leads, book more jobs, and maximize advertising ROI in a highly competitive local market.

You’ll learn:

• What makes Google Ads one of the most effective marketing channels for pest control companies
• Why urgent pest problems create high-intent searches that convert quickly
• How to target the right keywords for termite, rodent, ant, and cockroach services
• The best practices for writing ad copy that earns immediate clicks and phone calls
• Why dedicated landing pages outperform generic homepages
• How call tracking and cost-per-lead monitoring improve campaign performance
• The role of geo-targeting in reducing wasted ad spend
• How local SEO and Google Ads work together to generate more leads
• When to adjust budgets and bidding strategies for seasonal pest demand
• The most common Google Ads mistakes pest control companies should avoid

Pest control customers often need help immediately, making Google Search Ads a powerful tool for generating fast, qualified leads. This episode explains how pest control businesses can appear at the top of search results, turn urgent searches into booked appointments, and build a scalable lead generation system.

Whether you specialize in termite treatment, rodent control, general pest management, or recurring maintenance plans, you'll learn practical Google Ads strategies that help keep your phone ringing and your schedule full.

Blog Link: Google Ads for Pest Control: Capturing Urgent Leads Fast

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down the biggest Google Local Services Ads (LSA) changes coming in 2026 and what they mean for contractors, healthcare clinics, and other local service businesses.

You’ll learn:

• What the new “Local Services Ads requirements” mean for advertisers
• How the new Google Verified badge replaces older trust badges
• Why your Google Business Profile is now more important than ever
• How customer reviews now impact LSA performance through your Business Profile
• What business owners need to know about verification, licensing, and insurance requirements
• How booking links can generate paid leads and affect your advertising costs
• Why faster response times and stronger reviews can improve rankings and lower cost per lead
• The differences between Google Local Services Ads and traditional Google Search Ads
• A practical checklist to prepare your account before the July 2026 changes take effect

Whether you run an electrical company, plumbing business, HVAC service, medical clinic, or another local business, this episode explains how to stay compliant, protect your ad visibility, and generate more qualified leads through Google Local Services Ads.

Blog Link: Google Local Services Ads Are Changing in 2026: What Contractors and Clinics Need to Know

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.