In this episode, we break down Google Ads’ latest Target CPA and Target ROAS updates for 2026 and explain what these changes mean for advertisers using Smart Bidding strategies.

You’ll learn:

• Why Google restored Target CPA and Target ROAS as standalone bidding strategies
• The difference between target-based bidding and volume-based bidding strategies
• Why the June 2026 update is only a naming change and does not affect campaign performance
• What changes on August 17, 2026, for budget-limited campaigns using Target CPA and Target ROAS
• How the new Bid Target Adjustment Tool helps advertisers prepare before the update
• Practical steps to review CPA and ROAS targets and keep campaigns aligned with business goals

While the June update simply makes Google Ads bidding strategies easier to understand, the August Smart Bidding update could impact campaign performance for advertisers with budget-limited campaigns. This episode explains what’s changing, what stays the same, and how to prepare so your campaigns continue delivering strong results.

Blog Link: Google Ads Target CPA and Target ROAS Changes in 2026

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down how commercial brokers generate high-value leads using proven marketing strategies that attract qualified investors and decision-makers instead of unqualified inquiries.

You’ll learn:

• Why commercial real estate lead generation requires a different approach than residential marketing
• How to define your ideal client profile and target the right prospects
• The best lead generation channels, including Google Search, LinkedIn, referrals, and industry events
• How CRM platforms and AI tools help qualify, score, and nurture leads more efficiently
• Why case studies, market updates, and consistent follow-up turn prospects into clients
• Which key metrics to track so you can improve conversion rates and close more high-value deals

Whether you're an independent commercial broker or part of a growing brokerage, this episode will show you how to build a reliable lead-generation system that delivers better-quality leads and more signed deals.

Blog Link: How Commercial Brokers Generate High-Value Leads

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.

In this episode, we break down how SEO for real estate agencies helps you rank higher on Google, attract qualified property buyers, and generate consistent leads without relying on paid advertising.

You’ll learn:

• What SEO for real estate agencies is and why it matters in today's property market
• Why most real estate companies struggle to rank on Google
• How keyword research helps you target buyers with strong purchase intent
• Best practices for optimizing property listings and location pages for search engines
• Why technical SEO and local SEO are essential for improving Google rankings
• How content marketing and link building create long-term lead generation
• The key SEO metrics every real estate agency should track to measure success

Whether you're an independent real estate agent or a growing property agency in Malaysia, this episode will show you how to build a sustainable SEO strategy that drives more qualified leads and helps your business stand out in competitive property searches.

Blog Link: SEO for Real Estate Agencies: Ranking for Property Searches

Thank you for listening to the PARSEH PPC Podcast — your source for digital marketing, Google Ads, SEO, local SEO, and business growth strategies in Malaysia.

PARSEH PPC is a performance-driven digital marketing agency in Malaysia focused on helping businesses generate qualified leads, improve online visibility, and scale through measurable marketing systems.

Our services include:
• Google Ads Management
• Search Engine Optimization (SEO)
• Local SEO
• Social Media Marketing
• Content Marketing
• Conversion-Focused Website Development

Powered by the AdExpert.io Funnel Framework.

Visit Our Website:
https://parsehppc.com

Contact PARSEH PPC:
WhatsApp: +60 11 1280 6935

Address:
Unit 4801-1-9 CBD Perdana 1
Persiaran Flora Off Persiaran Multimedia
63000 Cyberjaya, Selangor
Darul Ehsan, Malaysia

Subscribe to the podcast for future episodes covering:
Google Ads Malaysia, SEO Malaysia, lead generation, AI-driven marketing strategies, website optimization, conversion systems, and scalable business growth.