In this episode, we break down Google Ads’ latest Target CPA and Target ROAS updates for 2026 and explain what these changes mean for advertisers using Smart Bidding strategies.

You’ll learn:

• Why Google restored Target CPA and Target ROAS as standalone bidding strategies
• The difference between target-based bidding and volume-based bidding strategies
• Why the June 2026 update is only a naming change and does not affect campaign performance
• What changes on August 17, 2026, for budget-limited campaigns using Target CPA and Target ROAS
• How the new Bid Target Adjustment Tool helps advertisers prepare before the update
• Practical steps to review CPA and ROAS targets and keep campaigns aligned with business goals

While the June update simply makes Google Ads bidding strategies easier to understand, the August Smart Bidding update could impact campaign performance for advertisers with budget-limited campaigns. This episode explains what’s changing, what stays the same, and how to prepare so your campaigns continue delivering strong results.

Blog Link: Google Ads Target CPA and Target ROAS Changes in 2026

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