Twenty billion products are scanned daily. What if each scan funded biodiversity protection?

In this episode, we break down the simple math behind a complex problem: the $200 billion biodiversity funding gap requires just 2.74 cents per scan to solve. We explore how BioSquares turns product scans into ecosystem funding, why the World Economic Forum just validated this approach, and what happens when the blue economy pilot launches in Q2 2026.

Discover why 1% adoption generates $3.65 billion annually—and what comes next.

The Next Generation of Fan Engagement for Global Spectator Sports

Discover howGlassHouse Engage is transforming professional sports through the first agenticAI platform that solves three critical problems simultaneously—launching withEnglish Premier League football clubs.

🎯 THE PROBLEM Premier League clubs reach3 billion viewers but don't own their fan relationships. They're buildingbillion-dollar businesses on platforms they don't control—Meta, Twitter,TikTok—where algorithms can change overnight. Meanwhile, mandatory ESG compliancehits in 2026, and 65% of their digital fanbase (under 35) demands authenticenvironmental action, not greenwashing.

⚡ THE SOLUTION Four breakthroughcapabilities in one platform: ✓ Agentic AI that autonomously completes complextasks (not just another chatbot) ✓ The Fan Graph: proprietary conversational +transactional data competitors can't replicate ✓ BioSquares: verifiedenvironmental impact on blockchain solving the authenticity crisis ✓Automated compliance reporting for mandatory EPL Scope 3 requirements

What if every product you buy could help restore the planet?

In this episode of the BioSquares series, discover the inside story of Stewart Irvine and how one idea — connecting global product barcodes to verified restoration projects — becamea breakthrough in regenerative commerce.

You’ll learn how BioSquares was self-funded from the start to address three major issues: unpredictable biodiversity funding, the global surge of greenwashing, and the growing gap between consumer intentions and actual impact.
Through discussions with our expert panel—including thinkers in technology, design, and behavioural science—we examine how transforming every scan into proof of restoration could redefine the trillion-dollar relationship between brands, consumers, and the planet.

This is the story of Proof Has a Pulse — a look at the technology, psychology, and purpose behind a new kind of economy where every purchase becomes a verified act ofregeneration.

Are we "Comfortably Numb" while ecosystems collapse?

Based on the Medium article “ Comfortably Numb: The Soundtrack to Our Biodiversity Collapse”

Join us for a deep dive into the structural failure of global ecological response and the massive US$700 billion annual funding shortfall for biodiversity protection. This episode features Stewart Irvine, Founder and CEO of BioSquares, who argues that awareness is no longer enough: "Billions have been spent on awareness. Zero square meters have been protected by awareness".

Stewart explains his profound dissatisfaction with the rhetoric, including political speeches that deny scientific consensus, and introduces the foundational infrastructure built to solve it: BioSquares.

Inside this Episode:

The Crisis: How seven of nine planetary boundaries are now breached, including ocean acidification, stressing marine food webs.

The Dual Failure: Why the global funding gap is projected to widen to $942 billion by 2030, and why 68% of consumersactively distrust corporate sustainability claims due to rampant greenwashing.

The Revolutionary Solution: Learn how BioSquares, an innovative Impact Tokenization platform, transforms everyproduct into a verifiable engine for planetary regeneration.

Proof, Not Pledges: What a BioSquare is, a verified unit of biodiversity protection tied to real-world projects like kelp or eelgrass restoration and how GS1-compliant dynamic QR Codes make purchasing regenerative.

Frictionless Impact: Discover the "frictionless, painless, and brainless" system that allows consumers to see the direct biodiversity outcomes of their purchase ("My purchasematters").

Integrity First: How BioSquares reduces reputational risk for brands by using a "biodiversity first" model and framing its rewards as contribution instruments, not offsets.

Scaling Action: How this model helps brands meet major mandates (DPP, CSRD) and scales through the 20+ billionconsumer products sold every day to close the funding gap and deliver the durable outcomes required for the 30x30 goal.

BioSquares provides the infrastructure to demand that every product carries proof of protection, moving past the crisis ofbeing "comfortably numb".

#BioSquares , #StewartIrvine , #Biodiversity , “Sustainability, #Climatechange , #environment

In this episode, we follow the journey of Canadian entrepreneur Stewart Irvine, founder of BioSquares — a first-of-its-kind platform linking everyday products to biodiversity regeneration. What began with a simple question at a donation bin uncovered the hidden costs of “sustainable” fashion, recycling myths, and ingredients that quietly devastate ecosystems. From clothing waste in Ghana to fast fashion dumps in Chile, the story reveals why protection is no longer enough and why regeneration must define the next era of commerce. Stewart’s vision is ambitious: a future where scanning a product directly restores forests, reefs, rivers, and oceans. #BioSquares , #StewartIrvine

Your brain's ancient reward system has been ruthlessly hacked. We're wired to crave sugar – a survival mechanism for scarce calories. But the modern food landscape has turned that primitive wiring against us, engineering an insidious, ubiquitous addiction hiding in 74% of packaged foods.

This episode isn't about willpower; it's an exposé. Join our expert nutrition scientist as they decode the dopamine hijack, the blood sugar rollercoaster engineered by Big Food, and the shocking metabolic sabotage (think: sugar creating visceral fat faster than dietary fat). Discover why Gen Z to Boomers are all trapped in the same neurochemical sweet spot, and arm yourself with actionable, high-impact strategies – from label hacking and palate retraining to cutting-edge metabolic support (like Vitasave's Stop Sugar Crave) – to reclaim your agency and break free from sugar's silent, systemic grip. This is the hard reset your biology needs.

What if every product you bought came with proof that you helped protect the planet? In this episode of Consumption, Rewired, we dive into a bold new vision for commerce—one where every scan of a QR code unlocks not just authenticity and transparency, but measurable environmental action. At the heart of this movement is ESquared, the world’s first platform to fuse circularity with regeneration, turning everyday purchases into verified micro-contributions to biodiversity. It’s not a loyalty program. It’s not a marketing gimmick.

It’s a radical reimagining of how consumption can serve the planet. We’re talking jackets, cosmetics, sneakers—each embedded with dynamic codes that trace impact down to the square meter. If you’re ready to rethink what buying power really means, this conversation is where it starts.

A Regenerative Economy - Reimagining the Product Economy for Brands, Consumers, and the Earth.

Scan any product to unlock truth, traceability, and verified impact

68% don't believe sustainability claims. Fortune 500s show zero climate progress. But what if your next QR scan could save endangered ecosystems? Big brands show zero climate progress. But what if your next QR scan could save endangered ecosystems?

Listen to how MerchUX is turning product packaging into planetary healing engines, making every purchase protect real nature and biodiversity that you can visit on satellite maps. No carbon math. No greenwashing. Just verifiable conservation.

The regenerative revolution starts now. 🌍

#ClimateInnovation#RegenerativeCommerce#QRRevolution #Sustainability #MerchUX #StewartIrvine