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Summary

Cold calling is a terrible form of business development. Like most traditional methods of lead generation, it does your business more harm than good.

Not only are they regularly miserable activities to engage in, but they are proven to be ineffective the vast majority of the time. They drain money, time, and resources. Worst of all, they often undermine the value you want to communicate and alienate the very people you are trying to attract.

There is a better way to generate qualified B2B leads - a method that is nearly 20 times more effective than cold calling yet costs little but time and application. An approach that not only gets results but leaves prospects with a lasting, positive impression of you and your business. Entrepreneur and B2B marketing expert Dave Holloway can show you how.

Wonder Leads is an outbound sales framework centred on high-quality, individually personalised video that helps build meaningful relationships with the people who matter.

Packed with down-to-earth, insightful commentary and clear, practical advice, Wonder Leads is a positive roadmap for any small business owner who wants to master cold outreach without sacrificing their integrity.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2020 Dave Holloway (P)2020 Dave Holloway

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Hoorah! At last, a book of its kind aimed at actual business owners!

If you’re a small business owner like me, who would rather suffer afternoon tea with Trump than make a cold call, then look no further. The author’s narration is excellent and made this book engaging, fun and totally absorbing - I listened to the whole thing within a day! I’m going to keep listening to this book to let the process of osmosis do it’s thing, and keep applying the simple strategies the author has recommended. I’m excited about seeing the results!