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  • The Ultimate Sales Letter, 4th Edition

  • Attract New Customers, Boost Your Sales
  • By: Dan S. Kennedy
  • Narrated by: Matt Cartsonis
  • Length: 4 hrs and 45 mins
  • 4.6 out of 5 stars (42 ratings)

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The Ultimate Sales Letter, 4th Edition cover art

The Ultimate Sales Letter, 4th Edition

By: Dan S. Kennedy
Narrated by: Matt Cartsonis
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Summary

Write well to sell big!

In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this audiobook, he shares his step-by-step formula so everyone can write letters that will nail the sale. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©1990, 2000, 2006, 2011 Dan S. Kennedy (P)2019 Simon & Schuster Audio

What listeners say about The Ultimate Sales Letter, 4th Edition

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amazing book about copywriting

really enjoyed listening to this book learn to hell of a lot about copywriting have since purchased several of his other books will be digging deeper into Dan Kennedy's works thank you so much

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the BOOK on sales letter!

if you only want to read/listen a book, probably copywriting is not the career for you, but if you only have one to pick, this is the right one!

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great book

always been a fan of kennedy. Not a doubt you will learn a great value in this book.

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Every Copywriter Needs to Read This Book...

Every Copywriter needs to read this book many times over.

Dan S. Kennedy takes what many people over complicate and boils it down into easy to implement action steps.

He's a master at distilling what's important and gets the most bang for your time, effort and buck.

Read... and then re-read many times!

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    5 out of 5 stars

Must Have Book

I absolutely loved this book. It really shows you how to sell your ideas in a useful manner that makes sense. This guy is Master at copy

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Book doesn’t age well

The book was probably great before the Internet took of. It contains many dated references and sales method that don’t keep up to date with today’s world.

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    3 out of 5 stars

Some good advice, but trying to sell during

Great advice, but the author tries to sell other books, courses, resources and business partners throughout. Feels like I've just bought an advertorial/ebook.

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The Ultimate Sales Letter reviewed by Tevin Gongo

Really good introduction to copywriting. As a marketer, I know that I can stand out even more if I can add this particular skill. I like the practical approach Dan Kennedy takes with that book. I feel like I'm in a better position to produce more efficient sales copies. I vividly recommend this book.

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