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The Power of Moments
- Why Certain Experiences Have Extraordinary Impact
- Narrated by: Jeremy Bobb
- Length: 6 hrs and 24 mins
- Categories: Business & Careers, Business Development & Entrepreneurship
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Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas (business people, teachers, politicians, journalists, and others) struggle to make their ideas "stick". In this indispensable guide, we discover that sticky messages of all kinds draw their power from the same six traits.
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One of the best communication books ever written
- By Mr. R. D. Cox on 02-02-10
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We all have a tendency to work around problems. We are resourceful. We improvise. We’re so accustomed to managing emergencies as they strike that we often don’t stop to think about how we could prevent crises before they happen. Why 'solve' crimes when we could stop them being committed? Why treat chronic diseases when they could be prevented from developing? Why provide shelter for the homeless rather than working to keep people housed in the first place? Why do our efforts skew so heavily towards reaction rather than prevention?
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Insightful and Practical
- By SteveN on 01-08-20
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In Decisive, Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong - why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow. In the process, they show why it is that experts frequently make mistakes.
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
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Best book ever!
- By Dadniel on 14-09-20
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The Experience Economy, Updated Edition
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In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.
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Definitely learnt some new things.
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.
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Very important for artists
- By ThisIsMyPenNameAsICouldntThinkOfAnythingElseQuickEnough on 09-12-20
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We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that best-selling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
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Best book ever!
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In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.
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Definitely learnt some new things.
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The Practice
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Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.
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Very important for artists
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Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalisation in America's deep South. Plus: insights from the studio of the most successful songwriter you've never heard of, the secrets of the most creative and progressive schools in the world....
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Malcolm gladwell for the uk
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In The Culture Code, Daniel Coyle, New York Times best-selling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust.
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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Can't listen to narrator
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Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In recent months, the pandemic has forced us all to reevaluate our assumptions about health and safety and multiple acts of police brutality have challenged most of us to reconsider our responsibility for fighting racism. Yet in our daily lives, too many of us still favor the comfort of conviction over the discomfort of doubt.
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Genuinely thought provoking
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
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Very good book, but maybe not for audio
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Awesome book really enjoyed it 🙌🙌
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As creators of Google Ventures' renowned 'design sprint', Jake and John have helped hundreds of teams solve important problems by changing how they work. Building on the success of these sprints and their experience designing ubiquitous tech products like Gmail and YouTube, they spent years experimenting with their own personal habits and routines, looking for ways to help individuals optimise their energy, focus and time. Now they've packaged the most effective tactics into a four-step daily framework that anyone can use to systematically design their days.
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When it comes to persuasion, success can begin before you say a word. In his global best seller Influence, Professor Robert Cialdini transformed the way we think about persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts but also what goes on in the moments before we speak. This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues and apparently unimportant details of location can prime people to say yes even before they are asked.
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An intereresting topic diminished by the narrator
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Switch: How to Change Things When Change Is Hard, by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review
- By: Eureka Books
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Switch: How to Change Things When Change Is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people's psyches. To generate change, authors Chip and Dan Heath believe a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change.
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Good blaggers guide.
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Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together.
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Must read for an international corporation worker
- By Anonymous User on 11-06-20
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Indistractable
- How to Control Your Attention and Choose Your Life
- By: Nir Eyal, Julie Li
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In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.
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Total waste of time (and credit)
- By Amazon Customer on 26-08-19
Summary
The New York Times best-selling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us - and how we can learn to create such extraordinary moments in our life and work.
What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a doctor or nurse knew how to orchestrate moments that would bring more comfort to patients? What if you had a better sense of how to create memories that matter for your children? Many of the defining moments in our lives are the result of accident or luck - but why leave our most meaningful, memorable moments to chance when we can create them?
In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout moments, from the owners who transformed an utterly mediocre hotel into one of the best-loved properties in Los Angeles by conjuring moments of magic for guests, to the scrappy team that turned around one of the worst elementary schools in the country by embracing an intervention that lasts less than an hour.
Filled with remarkable tales and practical insights, The Power of Moments proves we all have the power to transform ordinary experiences into unforgettable ones.
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What listeners say about The Power of Moments
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- Ras
- 11-02-18
touchy stories for service business
This book has disappointed me a bit as I was expecting more enlightening discussions. Some sections of the book are interesting but often it does not impress. Many of the points raised in the book are also common sense. There are a few original points only. It involves a lot of touchy stories. The authors are good at telling some meaningful stories but that is all...
23 people found this helpful
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- Joanna Darrell
- 05-07-18
Powerful book
Loved it. Really positive book that makes you stop and think about the briefest of interactions we have with people and what they can mean to us and them.
9 people found this helpful
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- Mrs
- 09-01-18
Good but not origional ideas
I enjoyed this book, but found little original in the ideas but the conclusions are a nice way to organise your approach to training
3 people found this helpful
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- Amazon Customer
- 21-01-18
Brilliant
I have become a big fan of all of chip and Dan heath's books. This is another great book I learnt so much from
2 people found this helpful
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- TD
- 09-09-19
We can all take something away from this book
You will look at moments differently after listening to this. That is a good thing
1 person found this helpful
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- AGGELOS IOAKIMIDES
- 15-03-19
Can be appllied today
I really have trouble writing the slightest review without mentioning cliches such as creating a fuller life understanding the world relationship in a better way now. So I’m just going to say that this book is excellent and inspiring positive change, in a practical way, with steps, and at the end of every chapter summaries that help material sink in. Good work!
1 person found this helpful
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- Kes
- 11-03-19
Inspiring
This book gave me the inspiration to make positive decisions in my business. They may be small in comparison to big companies but they will make a difference to our staff team and the children and families with disabilities who we support.
1 person found this helpful
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- Deirdre Lynam
- 04-03-19
insightful
I loved the stories weaved...and the importance of peak moments in everyday living. hugely inspirational..thank you😀.
1 person found this helpful
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- Miss D Aspinall
- 14-02-21
Really thought provoking
Loved this book. Made me want to create more moments for me and my family. I love learning through stories and this book is packed full of great examples.
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- jan faller
- 02-05-20
Create moments, don't just wait for them.
I was deeply focused on the typical sales and wealth books, when I questioned my path for a balanced live more and more and thought that the reason I was doing it is to actually have good moments and a fulfilled life. I stumbled upon this book and thought it might be a good addition to expanding Influence strategies with customers but also with myself. How can we make our own perseptuins of what we experience better? This book gives you some interesting stories and examples to think about how you can actively make your own moments especial. They focus on strategies that you can use to make most moments even more special. First you understand why some moments are special and the you start identifying the reason for them to be special and how you can actively attach meaning and emotions to each of them by simply tweaking every moment a bit. It definetely makes one or another moment more memorable. I liked it quite a bit and it gave me new insight into how to improve the bland and forgettable day to day.
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- Amazon Customer
- 07-11-19
Great book!
Great insight on what makes some moments more meaningful than others. Provides a nice framework on how to create more meaningful moments for yourself and others.
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- ANDRE
- 29-07-19
Straight to the point!
Moments can be defined by elevation , pride, insight or connection (EPIC). Some moments might have some, all or one of those. People tend to remember only the good parts of an event. For instance if you rate a experience throughout the day with an average of 6, but with peaks of 9 and 10, probably you would rate it as a 9,5 after a while and not a 6. This is due to a psychological characteristic we have.
There are also some times of moments. A milestone, a transition or a pit. An experience did on having your hand on a cold bucket for 60 seconds was worst rated than a 60 seconded followed by a warmer (but still cold) for additional 15 seconds. This is because we value a transition.
People tend not to think to make good moments. There is for example a first day experience where John Deere put the name of the new hire on the screen at the entrance, put a sign next to the table and sent a video from the CEO. Banks for example could do it for a first account opening for a young, a reminder when someone marries or buys a house. Fit bit for example gives trophy for small achievements.
To improve customer experience companies need to fill the pits and create peak moments. Most of the companies are good at filling the pits (which is an important thing to do) but few focus on creating peaks. There is a study that it’s a better financial decision to improve the positive experience than eliminating bad ones. But most of the companies and even in personal life, people tendo to ignore it. This is a task where you need effort, planning and execution. The John Deere experience for example, not all the countries implemented it even with all the planning already done. There are some people that need a trauma like a disease to start worrying on creating moments. Don’t be one of them!
For creating a peak moment you should improve the censorial experience (sounds, touch and smell), raise the stakes and to break the script. For this, you should break it strategically and you should know in detail the script before hand. It’s also important to please not only the clients but also your team. The preat a manger cafe house had the strategy to give free things on the employee decision on whom they liked more. It’s also important to it not to be a expected surprise. It’s harder for companies that have frequent clients (like the cafe).
Psychologically our minds also tends to stretch surprise moments. Most of the moments we rank as more important happens between the ages of 15 to 30. This is where most of the thing are new (having kids, marring, job, etc). A study proved that showing several pictures of brow boots and one red alarm clock. Each picture was showed for the same period, but people tend to say the alarm was showiness more time. This is why it’s also important to break the script and create surprises. This was the case for Vf company, a fashion conglomerate, that instead of having their annual meeting with a ppt presentation, they made outside events (with the purpose of innovating).
Another strategy for crystallizing the truth is to make the people to have their insights. CLST, had a program to reduce open door defecation. They gave free samples of a urinators but because of a cultural behavior they didn’t used it. The strategy was to dramatize and make them understand it by themselves. The person started asking questions and ultimately gave a glass of water with a hair that was put into shit and comparing with flies on the food. Another case made employees that had good product but hard to use, to actually use the product and understand why it was difficult (the insights came from them selves). Another test, asks teachers what they wanted their students to remember from their classes. Most said they wanted they to keep the interest on the subject and the love for math, history, etc (and not a specific formula or specific things). But when they were asked what they did to make that happen, a silent came at the room.
Also, to test your limits you should sometimes stretch your experiences and to know you better. A menthol should push with support and guidance and the mentee should stretch.
To create moments of recognition, it should personal. It can’t be some rule or create an awkward moment.
To create a moment of pride you can use recognition, as said before, but also with multiplying milestones and practice courage. Courage a moment of pride, but it’s difficult to practice it in real life. That’s why you need to be prepared for these moments (like on a anti drugs group for teenagers, they prepared the students on how to recuse drugs in a party - it is also important because one brave person can make a crowd to stand up).
For milestones we should think on better motivating milestones like instead of losing weight, prefer fitting in a certain dress.
Purpose is better than passion. This is because it creates a connection between people.
To create a bonding moment, it’s not necessary a long period of time. For having a important moment, you should have responsiveness: understanding, validating and caring. The engagement of parents in a certain school began when they had personal home visits of 1 hour before the school period started. They made questions on the participation of parents on the kids school life (understanding), making they see the truth asking what they wanted for their kids (caring) and how many time they were spending to achieve that (bringing the truth). After this experiment , the parents attendance to annual meetings boomed.
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- Marcus Chacos
- 27-03-19
Brilliant!
Wow, I have had some great breakthroughs and Insights. And enjoyable, energizing and thought provoking listen.