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Summary

If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to listen to this book.

Here's the deal:

At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals.

True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped. It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans.

Not coincidentally, this is the type of selling that truly great salespeople have mastered. This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals.

Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride.

In this book, you'll learn things like:

  • The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales.
  • The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales.
  • How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money.
  • Learn how to smoothly create an abundance of closing opportunities, and know when to ac
©2012-2015 Mike Kaplan (P)2015 Mike Kaplan

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  • Klaumbaz
  • 01-10-16

excellent book

I've been in sales for 8 years, and this book eloquently and succinctly shows the entire sales process. for any experienced person or new person to sales this is a great book to read and keep on your shop

2 of 2 people found this review helpful

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  • jsw
  • 17-09-16

Very Tactical

Great book with specific steps and homework. I frequently listen in the car, but after finishing this one, I'll go back through it and take notes and do the exercises. I recommend it.

2 of 2 people found this review helpful

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  • GLS
  • 24-05-16

Doesn't cut it.

This is extremely remedial and geared to very young (out of HS or maybe college) kind of book. If you have more than 6 months in sales and marketing experience or are over about age 22, then id recommend the Grant Cardone books or Brian Tracy books.

2 of 2 people found this review helpful

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  • Jennifer
  • 11-08-18

Love this book

I'm starting a business and can't wait to apply Mike's technique! I'll be writing my sales plan and I'm confident in my ability to close!

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  • Tish Dinkins
  • 06-04-18

Sensational read!

The title says it all!!! I definitely recommend this book to anyone looking to master their craft...

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  • Jonathan D. Hayes
  • 13-02-18

Sharpen your tools!

Great, extremely high spirited, energetic & confident book with impactful exercises, that gave me a huge boost of confidence & a renewed vigor to capture my vision & purpose!

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  • Amazon Customer
  • 07-01-18

Good Book For Telemarketing

First off, this is a Telemarketing book. You will not learn anything regarding body language or other issues encountered when selling in person. I have read many sales books, they all have their 'golden' chapter. For me the one in this book would be follow up tactics. I haven't found many sales books dealing with longer term B2B sales cycles where follow ups are the norm. Most are transaction sales that are lower cost compared to a B2B deal.

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  • rj_detroit
  • 07-11-17

Needed this very much for my business!

I liked the process and the questions to ensure you captured the materials. I often struggle with closing deals because of my lack of sales experience and closing techniques, but now I am more confident with a better system to work with.

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  • DaphneyP
  • 30-04-16

On my way to succes

my goal is to open an online tutoring math program. It's been on for a year, I haven't received any customers, so I decided to learn how to sell my services and I came across this book. I'm glad I decided to read it. it was very easy to digest and complete the exercises. great book for a beginner.

1 of 2 people found this review helpful

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  • Babacar Ndiaye
  • 20-02-16

Absolutely loved it

Would you consider the audio edition of Secrets of a Master Closer to be better than the print version?

I do not have the print version, but the audio is excellent

What other book might you compare Secrets of a Master Closer to and why?

None

Which scene was your favorite?

How to handle objections

If you were to make a film of this book, what would the tag line be?

Sale to anyone

Any additional comments?

Well done

1 of 3 people found this review helpful