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Selling in Tough Times

Secrets to Selling When No One Is Buying

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About this listen

 Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances.

Now, in his latest book, Selling in Tough Times, world-renowned selling expert Tom Hopkins puts his real-world , in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
  • Mine your client list to generate new leads
  • Keep--and reward--your current customers so that they're loyal for life.
  • Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.
  • Woo clients from your competition with 12 new strategies specially tailored for tough times.
  • Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in Selling in Tough Times today.
 Marketing & Sales Sales & Selling Marketing Success Business
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I'm a long term fan of Tom Hopkins and have used his material for over 20 years in direct sales , mainly business to business.

This book is a review of what selling actually is,what is important to the customer or client and what you can do to stay motivated and make progress in todays economic climate. When things are tough ( as it is for many people n sales today)Hopkins highlights the importance of being client focussed and taking action to both keep and win business.

As with all his books there is a good mix of sales fundamentals, new ideas and some good techniques to get or stay motivated; to raise the sales game and make progress.

If you are looking for a motivational 'pick me up' then this is a book that recognises times are tough but you can take some positive steps to move forward, secure in the knowledge that thinsg will improve in the future.

This is an excellent audio book.

An excellent book for sales professionals

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