We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

Why can your foot move halfway to the brake pedal before you're consciously aware of danger? Why do you notice when your name is mentioned in a conversation that you didn't think you were listening to? Why are people whose name begins with J more likely to marry other people whose name begins with J? Why is it so difficult to keep a secret? Renowned neuroscientist David Eagleman navigates the depths of the subconscious brain to illuminate these surprising mysteries.

Every day, we face the challenge of persuading others to do what we want. But what makes people say 'yes' to our requests? Based on more than 60 years of research into the psychology of persuasion, this audiobook reveals many remarkable insights that will help listeners to be more persuasive, both at work and at home.

Richard Reed built Innocent Drinks from a smoothie stall on a street corner to one of the biggest brands in Britain. He credits his success to four brilliant pieces of advice, each given to him just when he needed them most. Ever since, it has been Richard's habit, whenever he meets somebody he admires, to ask them for their best piece of advice. If they could tell him just one thing, what would it be? Richard has collected pearls of wisdom from some of the most remarkable, inspiring and game-changing people in the world.

We hear that we must be passionate about only one thing, that 10,000 hours of hard practice is needed to achieve mastery. But in fact most successful people, including Nobel Prize winners, nurture multiple areas of knowledge and activity that feed their central subject. Whether it's making a perfect soufflé, dancing a tango or lighting a fire, when we take the time to cultivate small and quantifiable areas of expertise, we change everything.

Psychopath. No sooner is the word out than images of murderers, suicide bombers and gangsters flash across our minds. But unlike their box-office counterparts, not all psychopaths are violent or even criminal. In fact they are fearless, confident, ruthless and focused - qualities tailor-made for success in twenty-first-century society. In this groundbreaking adventure into the world of psychopaths, renowned psychologist Kevin Dutton reveals a shocking truth: psychopaths have something to teach us.

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of 'when' decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art; in When, Pink shows that timing is, in fact, a science. Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed.

We all have good days and bad days. Some days we’re on form, others we can’t really be bothered and feel a little lack lustre. No one enjoys those slump days - so let’s do away with them! The wonderful, uplifting and funny authors of the best-selling The Art of Being Brilliant are here to show us how to get motivated, get positive and get happy, and, most importantly, how to be all three consistently. Every single day.

In one of the most exciting and accessible explanations of The Theory of Relativity in recent years, Professors Brian Cox and Jeff Forshaw go on a journey to the frontier of 21st century science to consider the real meaning behind the iconic sequence of symbols that make up Einstein's most famous equation, exploring the principles of physics through everyday life.

Is the Greek alphabet all Greek to you? Is geometry your Achilles heel and does your knowledge of Homer have more to do with The Simpsons than the Sirens? From engineering and architecture to drama and democracy, the world around us is founded on the principles and discoveries of the Ancient World, yet our understanding of it is episodic at best. But it's never too late to learn....

This is the remarkable story of the English language; from its beginnings as a minor guttural Germanic dialect to its position today as a truly established global language. The Adventure of English is not only an enthralling story of power, religion, and trade, but also the story of people, and how their lives continue to change the extraordinary language that is English.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Since taking over TED in the early 2000s, Chris Anderson has shown how carefully crafted short talks can be the key to unlocking empathy, stirring excitement, spreading knowledge, and promoting a shared dream. Done right, a talk can electrify a room and transform an audience's worldview. Done right, a talk is more powerful than anything in written form.

When it comes to health, there is one criminally overlooked element: sleep. Good sleep helps you shed fat for good, stave off disease, stay productive, and improve virtually every function of your mind and body. That's what Shawn Stevenson learned when a degenerative bone disease crushed his dream of becoming a professional athlete. Like many of us, he gave up on his health and his body...until he decided there must be a better way.

Demystify the core concepts of cognitive psychology. Written specifically for psychology students - and not other academics - Cognitive Psychology for Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides listeners with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material.