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Summary

In the age of software, will your business dominate and maintain relevance? Or will it become a digital relic?

As tech giants and startups disrupt every market, those who master large-scale software delivery will define the economic landscape of the 21st century, just as the masters of mass production defined the landscape in the 20th. Unfortunately, business and technology leaders are woefully ill-equipped to solve the problems posed by digital transformation. At the current rate of disruption, half of the S&P 500 companies will be replaced in the next 10 years. A new approach is needed. 

In Project to Product, value stream network pioneer and technology business leader Dr. Mik Kersten introduces the Flow Framework - a new way of seeing, measuring, and managing software delivery. The Flow Framework will enable your company's evolution from project-oriented dinosaur to product-centric innovator that thrives in the age of software. If you're driving your organization's transformation at any level, this is the audiobook for you. 

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2018 Mik Kersten (P)2018 Mik Kersten

What listeners say about Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework

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Stayed mostly conceptual...

Perhaps I missed the point but the book repeats the value stream / flow framework concept again and again and set high expectations but lacked going in depth in the topics covered. I listened twice till the end to get the point and felt there was not enough guidance / depth for the concepts discussed (more examples & guidelines for activity models, product models, etc. might have been helpful).

1 person found this helpful

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  • LC
  • 08-12-19

Sounds gamechanging but lacks details

The problem and need are convincing, but I found that it is very vague in terms of implementation for software development. It would have helped to have some examples of how this has successfully been applied to several differing software products, with enough detail to understand how it was implemented in each case.

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Key book for the software age

I was lucky enough to see Mik’s presentation at DOES2019 together with the book it helped clarify something that had been at the back of mind for awhile. If like me, you have read Kim’s Phoenix Project and realised the importance of DevOps thinking, but your business doesn’t have the catalyst for change that Parts Unlimited does - read this book. This details why there is a catalyst for change for scores of businesses and the potential consequences for those that done. While Mik could sometimes be accused of hyperbole with his writing style. Don’t let that put you off. Stick with this book. My hope is that this book re-ignites the DevOps movement and takes it beyond the “tools” explosion.

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A masterpiece on creating Business value via IT

I really enjoyed reading product to project and will highly recommend it. First, the book clearly and elaborately discuss the important of business value driven IT organisation using value stream architecture. Second, the flow system and flow metric for end to end business and technical value delivery was a game changer for me at work as it meant my team created more value for the clients. lastly, I enjoyed the use of practical case studies to driven home key and valuable lessons. It is a book that requires more than one read and running application exercises based on the concepts proposed.

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Missing link

The missing link between agile models and business models. So many useful concepts. Narrate the next version yourself Mik?

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  • Sigurborg Rögnvaldsdóttir
  • 01-12-18

Great book but missing the additional PDF material

The subject matter should concern anybody interested in how to link DevOps to the value generation in your business. Overall the author does a great job of advocating for the Flow Framework though details of how to implement in a large Enterprise are left out. The side-story of the authors visit to the Leipzig BMW plant and the insights gained from that contains more than a little echo of The Phoenix Project (and by implication, The Goal) and for those inspired by that book, this is one more piece of the puzzle on how business delivery needs to transform in the age of software. However, the fact that the additional material referenced by the narrator is missing from the Audible version greatly reduces the value of the audio version.

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  • Anonymous User
  • 21-12-18

Additional pdf material can be found elsewhere

The additional pdf material referenced in the audio book by the author can be found here: https://itrevolution.com/book/project-to-product/

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  • Dan Collins
  • 03-03-20

If it was Easy Everyone Would be Doing it

It is not hard to find blog posts and articles that chronicle failed digital transformations. This book explains why there seem to be so many examples. To the extent it can, the book also does a reasonable job in pointing the way. But it also makes the point that it is culture, processes and people all aligning to the way the business accrues value that will allow you to possibly transfer from project to product. If it was easy, everyone would be doing it ... successfully. It is not easy.

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  • Pascal Guy
  • 05-09-19

Next step for any transforming organization

Great book ! Being in agile development for more than 10 years, i think this is the next step for any organization trying to manage software development and align initiatives with the business value stream. The book paint a complete view from theory to framework and tying it back to tools. Next step for is the implementation

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  • Kindle Customer
  • 24-08-19

Are KPIs Enough?

IT must be intricately aligned to the business, i.e., Sales as should all departments. Every activity in every part of the organization should have the purpose of gaining or retaining a customer.

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  • Abelardo Arredondo
  • 10-08-19

Transformations

I especially like the first half of the book, excellent management perspective. Direct, software projects must be treated as software products. A must read/listen for project managers in a transformation environment.

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  • Nichole C. Rip
  • 14-07-19

Must read if you want to get ahead in IT!

This book clearly lays out a new model of thinking about and delivering valued technology that has made me feel optimistic about working in IT once again! The author's research and vision is comprehensive and easy to understand. You just have to make that shift!

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  • Susan C. Hasty
  • 07-07-19

A must for businesss separately seeking survival.

Brilliant! explains what must be unlearned! A clear line of sight into the future. loved it!

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  • C. Harp
  • 23-03-19

Fantastic book!

easy novel to read. concepts made simple to understand. only negative with audible is not having the charts, graphs, etc to reference. looked forward to part 3 from nearly the beginning.

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  • Robert Dobbins
  • 19-03-19

Software Dev

Timely and relevant review of concepts and practical implications of the flow model in modern software development.