Incognito

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

Neuroscientist V. S. Ramachandran is internationally renowned for uncovering answers to the deep and quirky questions of human nature that few scientists have dared to address. His bold insights about the brain are matched only by the stunning simplicity of his experiments - using such low-tech tools such as cotton swabs, glasses of water, and dime-store mirrors.

The Self Illusion provides a fascinating examination of how the latest science shows that our individual concept of a self is in fact an illusion. Most of us believe that we possess a self - an internal individual who resides inside our bodies, making decisions, authoring actions and possessing free will. The feeling that a single, unified, enduring self inhabits the body is compelling and inescapable. But that sovereignty of the self is increasingly under threat from science as our understanding of the brain advances.

In this astounding book, David Eagleman entertains forty fictional possibilities of life beyond death. With wit and humanity he asks the key questions about existence, hope, technology and love. These stories are full of big ideas and bold imagination.This audiobook assembles a stellar cast of readers who bring the scenarios of SUM brilliantly alive.

From Schrodinger's cat to Heisenberg's uncertainty principle, this book untangles the weirdness of the quantum world. Quantum mechanics underpins modern science and provides us with a blueprint for reality itself. And yet it has been said that if you're not shocked by it, you don't understand it. But is quantum physics really so unknowable? Is reality really so strange? And just how can cats be half alive and half dead at the same time?

The first insider account of the work at the Large Hadron Collider at CERN, the discovery of the Higgs particle - and what it all means for our understanding of the laws of nature. The discovery of the Higgs boson made headlines around the world. Two scientists, Peter Higgs and François Englert, whose theories predicted its existence, shared a Nobel Prize. The discovery was the culmination of the largest experiment ever run, the ATLAS and CMS experiments at CERN's Large Hadron Collider.

Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate records of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?

Number-one New York Times bestdselling author John C. Maxwell believes that any setback, whether professional or personal, can be turned into a step forward when you possess the right tools to turn a loss into a gain. Drawing on nearly fifty years of leadership experience, Dr. Maxwell provides a roadmap for winning by examining the eleven elements that constitute the DNA of learners who succeed in the face of problems, failure, and losses.

Why do we breathe? What is money? How does the brain work? Why did life invent sex? Does time really exist? How does capitalism work - or not, as the case may be? Where do mountains come from? How do computers work? How did humans get to dominate the Earth? Why is there something rather than nothing? In What a Wonderful World, Marcus Chown, best-selling author of Quantum Theory Cannot Hurt You and the Solar System app, uses his vast scientific knowledge and deep understanding of extremely complex processes to answer simple questions.

Why do you lose arguments with people who know MUCH LESS than you? Why can you recognise that woman, from that thing...but can't remember her name? And why, after your last break-up, did you find yourself in the foetal position on the sofa for days, moving only to wipe the snot and tears haphazardly from your face? Here's why: the idiot brain. For something supposedly so brilliant and evolutionarily advanced, the human brain is pretty messy, fallible and disorganised.

Demystify the core concepts of cognitive psychology. Written specifically for psychology students - and not other academics - Cognitive Psychology for Dummies is an accessible and entertaining introduction to the field. Unlike the dense and jargon-laden content found in most psychology textbooks, this practical guide provides listeners with easy-to-understand explanations of the fundamental elements of cognitive psychology so that they are able obtain a firm grasp of the material.

Emotions feel automatic to us; that's why scientists have long assumed that emotions are hardwired in the body or the brain. Today, however, the science of emotion is in the midst of a revolution on par with the discovery of relativity in physics and natural selection in biology. This paradigm shift has far-reaching implications not only for psychology but also medicine, the legal system, airport security, child-rearing, and even meditation.

'Bad Science’ hilariously exposed the tricks that quacks and journalists use to distort science, becoming a 400,000 copy bestseller. Now Ben Goldacre puts the $600bn global pharmaceutical industry under the microscope. What he reveals is a fascinating, terrifying mess.

Bread, cash, dosh, dough, loot: Call it what you like, it matters. To Christians, love of it is the root of all evil. To generals, it's the sinews of war. To revolutionaries, it's the chains of labour. But in The Ascent of Money, Niall Ferguson shows that finance is in fact the foundation of human progress. What's more, he reveals financial history as the essential back-story behind all history.

Richard Dawkins' brilliant reformulation of the theory of natural selection has the rare distinction of having provoked as much excitement and interest outside the scientific community as within it. His theories have helped change the whole nature of the study of social biology, and have forced thousands to rethink their beliefs about life.