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Cold Calling Sucks (and That's Why It Works)

A Step-by-Step Guide to Calling Strangers in Sales

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Cold Calling Sucks (and That's Why It Works)

Yazan: Armand Farrokh, Nick Cegelski
Seslendiren: Armand Farrokh, Nick Cegelski
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Your Ultimate Guide to Book 1 in 3 Cold Calls

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:

- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers

- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's Club Leadership Management & Leadership Marketing Marketing & Sales Sales & Selling
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Eleştirmen yorumları

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting
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If you call, or your pipe depends on a team that should be… buy this book for all involved. It is the best cold calling book you’ll find

The best cold calling book you’ll ever read

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Fantastic book, very well thought out super in detailed and actionable advice that sets you up to kill your upcoming targets

Compressive guide

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This will get you on your way with clear instructions. Would recommend for anyone looking to start cold calling.

Fantastic.

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I love how this book dives into actionable tips straight away. I’ve listened to the audio version three times through and while I thought I’d taken loads of useful notes and got my problem and solution statements nailed after the first listen, having gone back I’ve realised I could refine it even further. It’s giving me real confidence to do cold calling in a highly specific and enterprising industry where I don’t have a lot of background knowledge myself because it’s a very technical industry. And I know this shouldn’t really matter but I am a woman talking to a lot of middle-aged men’s men… I know I shouldn’t make that assumption but the industry I’m working in is very much male dominated. While I’m not as fast as the authors are getting their colds nailed, I feel I’m making quality cold calls and I’m really happy with how my scripts and guidelines at various stages of the process are working out. I have put it into my own words but use their framework as much as possible. Ultimately, I think cold calling gets much easier to do when you’re confident that what you’re saying sounds like you and also ticks the boxes which they suggest in the book. I’ve listened to other cold calling books and this is by far the best.

Actionable, easy to read and the best book on cold calling out there

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Getting past gatekeepers was something I was having trouble with until I read this book. I went from a 10% connect rate to nearly 90% off what I learned and hit my biggest target to date.

From 10% to 90%

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