Cold Calling Sucks (and That's Why It Works) cover art

Cold Calling Sucks (and That's Why It Works)

A Step-by-Step Guide to Calling Strangers in Sales

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Cold Calling Sucks (and That's Why It Works)

By: Armand Farrokh, Nick Cegelski
Narrated by: Armand Farrokh, Nick Cegelski
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About this listen

Your Ultimate Guide to Book 1 in 3 Cold Calls

Cold calling is painful and uncomfortable for every single salesperson on Earth.

The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.

But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.

Cold calling sucks. And that's why it works.

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of:

- Step-by-Step Breakdowns & Talk Tracks: You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.

- Audio Clips to Master Tone: It's not just what you say, but how you say it. Listen to over 31 voiceovers

- Examples for Every Industry: Learn from interviews with 200+ elite reps who sell SaaS, real estate, and everything in-between.

- Backed by Gong Data on 300M+ Cold Calls: Every tactic is supported by results from real cold calls so you know it actually works.

If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.

This is your step-by-step-guide to get there.

Founders of the #1 sales podcast, 30 Minutes to President's ClubArm and Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.

©2024 30 Minutes to President's Club (P)2024 30 Minutes to President's Club
Marketing Marketing & Sales Sales & Selling

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Critic reviews

"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"—JEB BLOUNT, bestselling author of Fanatical Prospecting

Most relevant  
My opinion toward permission-based openers has shifted. Once reluctant to use them, I’m now a big advocate, using them actively as defined in this book. It's one of the better sales books I have read. It provides loads of practical advice backed by data instead of theory.

This is the Practical guide to navigating cold calls to maximise prospecting results.

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A really listenable and enjoyable book (audio book)
Starting a new business and struggling to get on the phone - this has given me the tips and motivation I need to carry out and translate these tips and strategies into my business.
Definitly worth the money / credit!

Good tips and helpful guide

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The psychological differences in how you structure & speak a sentence are very interesting to me.

Certain phrases and/or greetings that I am guilty of saying myself, like immediately introducing myself and then asking how their day is going, out of ignorance/politeness; I genuinely do care if I’m asking, but I now realise that if I were preparing for a meeting or trying to hit a deadline and someone interrupted me to ask me how my day way going (even a colleague just floating around the office!), I’d immediately think ‘Please go away, I don’t have time for this’.

Whilst I thought I was already good on the phones, this book has shown me new perspectives that I may not have seen otherwise.

Listened to the audiobook whilst out walking/in my free time, well worth the money!

A different perspective

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If you call, or your pipe depends on a team that should be… buy this book for all involved. It is the best cold calling book you’ll find

The best cold calling book you’ll ever read

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