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The Qualified Sales Leader

Proven Lessons from a Five Time CRO

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The Qualified Sales Leader

By: John McMahon
Narrated by: John McMahon
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About this listen

The Qualified Sales Leader by John McMahon uses an easy to listen conversational narrative. providing a comprehensive guide for sales leaders aiming to build high-performing sales teams in complex B2B sales environments and for sales reps seeking to become successful enterprise account executives. With McMahon’s extensive experience in sale and sales leadership, the book provides practical strategies, insights, and frameworks that emphasize the importance of the right people, processes, and metrics for sales success.

©2021 John McMahon (P)2024 John McMahon Business Development & Entrepreneurship Entrepreneurship Marketing & Sales Sales & Selling
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John McMahon is a legend in the technology sales world. He has achieved repeatable success, from his sales management roles at PTC, BMC, and BladeLogic to becoming a consultant and board member for some of the most successful companies. Thirty-three people who worked under John are now CXOs at some of the biggest companies in the world. Why wouldn’t you want to learn his frameworks?

John McMahon is the man.

John McMahon is the man!

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Any founder of Saas B2B should listen to this book - I wish I could read this few years earlier. This is now allowing me to excecute some key learnings in our sales process

A very practical guide on B2b software sales

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20y ago MacMahon was my SVP and as a young sales professional i learned a huge amount directly from him and the team. Following his guidance I hit 15 quarters in a row before building a highly successful revenue Enablement career. This book is an evolution of what I learned and is a foundation of many of my enablement programs. The sales process outlined in this book along with Johns advice is invaluable. If you’re a young tech sales professional, or a CRO looking to accelerate your sales productivity, this book is a must read. It aligned to Force Management (of course) so if you want to hire Force but don’t have the budget (they’re expensive but worth it) read this book and drop me a line. Brian@brianlall.com.

Applicable, relevant and hugely valuable

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In fact I’d go so far as to say anyone working in the corporate world who interacts with customers should take a look. The principles can be applied to more than just commercial discussions; Many post sales teams would benefit from the pain identification, ownership budget and will (3 whys and meddpicc) process.

Anyone remotely commercial should read this

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