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Objections
- The Ultimate Guide for Mastering the Art and Science of Getting past No
- Narrated by: Jeb Blount
- Length: 5 hrs and 53 mins
- Categories: Business & Careers, Marketing & Sales
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People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. Gap Selling shreds traditional and closely held sales beliefs that have been hurting salespeople for decades. For years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid.
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Summary
There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.
Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.
Following in the footsteps of his blockbuster best sellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind. In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.
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What listeners say about Objections
Reviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 29-08-20
loved it!
so much real valuable content that makes true sense. definitely going to give it a second listen.
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- Darren Strong
- 29-07-19
A great book to increase sales success
Well detailed and structured book with great takeaways to now practice and perfect. Would recommend to any salesperson or principal.
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- Marc J Gaudette
- 04-06-19
very valuable information!
this was an excellent audiobook. The information contained in this book is valuable enough to listen to the book repeatedly. in fact, I would recommend the people who buy the audiobook should buy a paperback copy of the book and read along with it and highlighted. I would do this with any of the books that are published by this author.
6 people found this helpful
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- Magno Hottz
- 11-06-19
Great listening! Highly recommended!
The author explains both hard and soft skills to develop the best way to turn objections into sales. Great point of view when talking about rejections and how to deal with it. Fantastic!
4 people found this helpful
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- Brian Hennessey
- 30-05-19
Great stuff! Essential for ALL sales professionals!
Jeb does it again. Another great book on selling. This needs to be listened to regularly. We need reminding as much as we learning.
4 people found this helpful
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- Anonymous User
- 29-08-19
every sales professional must read!
wow. highly recommended for any sales professional no matter the industry. no objection book is better than this. thanks, Jeb!!!
2 people found this helpful
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- Patron
- 23-07-19
Objections? More like no objections
Ther book did not cover objections and how to overcome them enough to title itself objections. It was a struggle getting through this book as it lacked direction and left you wondering when the good content was coming up.
8 people found this helpful
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- MZF
- 06-06-20
solid book.
didn't fulfill the hype from those that referred me to it, but solid technical application of marketing/sales. more of a marketing foundation with a feel of software/engineering sales. less helpful for one call close environment, but some great gems are to be found. I'll read it a few more times to keep digesting what I may have missed.
1 person found this helpful
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- Mark
- 31-12-19
Sales
Great information and insight about selling and closing. The material is poignant and creates awareness on the many excuses a customer will not buy. All sales professionals need this audio book.
1 person found this helpful
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- Giovanni Buogo
- 17-11-19
Clear and structured approach
Easy to listen to and follow. It gives a simple and clear approach on how to handle the sales process, including objections.
1 person found this helpful
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- CHRIS RAMIREZ
- 22-08-19
WOW! Read this book if you are in Sales
Jeb Blount knows exactly what its like being a sales person. He goes into great debt on how to handle objections, a clear outside the box thinking when trying to get a yes! Great Read!
1 person found this helpful
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- isabella
- 13-11-20
Insightful and direct
So much information in this book! Selling is everywhere and it’s a skill we all need I’ve listened to a lot of sales books and this one is one of my favorites. I would recommend it to anyone. I’m an artists and I’ve gained so much knowledge, thank you Jeb!