Self Small Business Marketing

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board and also delivers a call to social entrepreneurship and sustainable business practices.

Written expressly for solopreneurs and self-employed consultants, Dr. Heidi Thorne discusses key behaviors and attitudes that can lead to small business failures in one-person operations.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

With over 30 million US small businesses and thousands being created every day, many business owners have a few issues in common. The first is that they need to increase the traffic of customers. The second is a weak social media marketing strategy spread across multiple platforms. And the third issue is that many small business owners aren't able to create and implement a targeted marketing strategy because they either don't know how or don’t have the time to do it themselves. That's where social media marketing agencies come in.

In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.