Showing results by narrator "Heidi Thorne" in All Categories

Swag. Whether you know it as "Stuff We All Get", "Souvenirs, Wearables, and Gifts", or promotional products, it's any item imprinted with a logo or message, usually to advertise a business, event, association, team, person, or cause. Swag is generally easy to buy, and it's easy to make mistakes that can be costly in dollars, image, and branding. This audiobook shows marketers how to buy it right using the "promo with purpose" concept.

In this audiobook, Dr. Heidi Thorne, MBA/DBA, discusses competitive forces that prevent small businesses, solopreneurs, and self-employed consultants from making sales. What’s even more troubling is that these forces are largely invisible, meaning that they may be attitudes and situations, and not similar suppliers. This can make them very difficult to identify and overcome. Drawing on her decades of experience in selling, advertising, and publishing, Heidi explains several critical invisible competition forces, along with ways to combat them in the marketplace.

Learn how networking can help you build your business. You'll discover types of networking opportunities to consider, how to give and get better referrals, using business cards, measuring your networking success, and much more.

Author and podcast host Heidi Thorne shares observations and opinions from her journey with the art and craft of crochet that spans almost 50 years, including: How her dad launched her crochet journey when she was a baby. Being a closet crochet dork and antisocial crocheter. Why you feel sad when you finish a project. Crazy old crochet fads. Useless doilies. Checking gauge as maxim and metaphor.

Understanding the networking game can help build your author fan base and your book sales. But where and how do you start building your author network? I’ll answer this burning question for you by sharing what I’ve experienced and observed. Though all authors will benefit from the audiobook, self published authors who are responsible for their book's marketing will find it especially helpful.

We tend to think of creativity as a totally personal internal game. It’s not. And, we don’t give enough credence to the external forces that influence our creative lives. I will not be talking about how to be creative or more creative. But I will be talking about change, culture, choices, comparison, and your capabilities. My hope in writing this book is that you will discover, accept, and manage the internal and external factors that affect your creativity so that you can fulfill your creative destiny.

Interested in blogging for money? Lots of writers are. So there’s a ton of information (and misinformation) floating around on the Internet about writing a blog for profit. Ideas run the gamut from solid content strategies to outrageous income promises. Compounding the blog success mess are just plain old mistakes that so many bloggers make.

You'll discover the types of speaking opportunities that are out there, along with suggestions for handling challenging situations before, during, and after your presentations that can eat up your time, energy, and money.