Evolution Marketing

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.

It's like an IKEA guide for building your next startup. Based on research of 1,447 startups and highly recommended by more than 30 international experts. Every startup founder should have it on the desk! All startup ideas need verification from the market and this is one of the most comprehensive marketing audiobooks explaining how to do that. Startup Evolution Curve goes beyond the lean startup, minimal viable product, and customer development concepts and provides clear, easy to follow instructions on building an innovative start up business.