Showing results by narrator "Mark Ashby" in All Categories

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

The pope wanted it, Montesquieu used it, and the Nazis pilfered an Italian noble's villa to get it: the Germania, by the Roman historian Tacitus, took on a life of its own as both an object and an ideology. When Tacitus wrote a not-very-flattering little book about the ancient Germans in 98 CE, at the height of the Roman Empire, he could not have foreseen that the Nazis would extol it as "a bible", nor that Heinrich Himmler, the engineer of the Holocaust, would vow to resurrect Germany on its grounds. But the Germania inspired - and polarized - people long before the rise of the Third Reich.

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.  

In the wake of World War I, the German army lay in ruins - defeated in the war, sundered by domestic upheaval, and punished by the Treaty of Versailles. A mere 20 years later, Germany possessed one of the finest military machines in the world, capable of launching a stunning blitzkrieg attack against Poland in 1939. Well-known military historian Robert M. Citino shows how Germany accomplished this astonishing reversal and developed the doctrine, tactics, and technologies that its military would use to devastating effect in World War II.

Jerry "Digger" Doherty is an ex-con and proprietor of a workingman's Boston bar, who supplements his income with the occasional "odd job", like stealing live checks or picking up hot goods. His brother's a priest, his wife's a nag, and he has a deadly appetite for martinis and gambling. On a trip to Vegas, the Digger finds himself in the sights of a loan shark known as “The Greek”. Luckily the Digger has been let in on a little job that can turn his gambling debt into a profit, if only he can pull it off without getting himself killed.

The end of the Cold War promised a new era of international peace. But instead, violence has proliferated across the globe, not in the form of a superpower arms race or a clash of armies, but in bitter local conflicts marked by terrorism, insurgency, and guerrilla warfare. Former Central Intelligence Agency director James Woolsey likened the post-Cold-War world to "a jungle full of snakes". The emergence of this new, potentially never-ending struggle has forced our military to reevaluate strategies or risk losing hearts, minds, and soldiers the world over.

In the third book of the Invasion America Series, bitter glacial cooling has brought the Earth to the brink of starvation, making U.S. soil the most valuable in the world.From Mexico, the Chinese-dominated Pan-Asian Alliance and the South American Federation smash across the Rio Grande. It is the greatest assault in history.

Mohandas Karamchand Gandhi (1869-1948) was one of the few men in history to fight simultaneously on moral, religious, political, social, economic, and cultural fronts. During his time as a lawyer in South Africa he developed his strategy of non-violence: the idea of opposing unjust laws by non-violent protest. He led the Indian National Congress party in three major campaigns against British rule, each culminating in his arrest. 

Edward Exeter assumes the mantle of Liberator in the strange, alternate world called Nextdoor - a far-flung outpost of British imperialism where earthborn mortals possess the powers of gods. His decision has made him the target of betrayals and murderous plots. But Exeter has learned the Game well in his short time in Nextdoor and he plays it boldly to its unexpected, worlds-shattering conclusion.

In the midst of the horror of the first World War, a stranger falls from nowhere into the mud and death of the Flanders battlefield - bruised, babbling, and stark naked...with a remarkable story to tell. Wrongly accused murderer Edward Exeter has reappeared on this Earth hearing scars and secrets. From somewhere he calls next door - a place old godly intrigues and an ancient prophecy that he wants no part of. But powerful forces on both sides of a mystical border have other plans for the young fugitive.

As the global war on terror enters its second decade, the United States military is engaged with militant Islamic insurgents on multiple fronts. But the post-9/11 war against terrorists is not the first time the United States has battled such ferocious foes. The forgotten Moro War, lasting from 1902 to 1913 in the islands of the southern Philippines, was the first confrontation between American soldiers and their allies and a determined Muslim insurgency.

Every state police officer in Boston knows that Arthur McKeach and Nick Cistaro are the most prolific and ruthless practitioners of extortion, fraud, theft, bribery, assault, and murder in the area. What none of them know is how to stop these Michelangelos of crime, who for 30 years have eluded jail-and even arrest. Their secret is at the heart of George Higgins's most searing and shocking dissection of the criminal life yet. At End of Day reveals the corruption at the heart of American law enforcement.

William F. Buckley, Jr., was the foremost architect of the conservative movement that swept the American political landscape from the 1960s to the early 2000s. When Buckley launched National Review, in 1955, conservatism was a beleaguered, fringe segment of the Republican Party. Three decades later Ronald Reagan - who credited National Review with shaping his beliefs - was in the White House. Buckley and his allies devised a new-model conservatism.

By midsummer 1945, Japan had long since lost the war in the Pacific. The people were not told the truth, and neither was the emperor. Japanese generals, admirals, and statesmen knew, but only a handful of leaders were willing to accept defeat. Most were bent on fighting the Allies until the last Japanese soldier died and the last city burned to the ground.

Forced to become a normal citizen, the exiled son of the late Shah of Iran attempts to provide understanding and direction for his country and its people.

Few personalities from classical antiquity are more famous - yet more poorly understood - than Cleopatra VII, queen of Egypt. In this major biography, Duane Roller reveals that Cleopatra was in fact a learned and visionary leader whose overarching goal was always the preservation of her dynasty and kingdom. Roller's authoritative account is the first to be based solely on primary materials from the Greco-Roman period: literary sources, Egyptian documents (Cleopatra's own writings), and representations in art and coinage produced while she was alive.

While the Foreign Exchange (Forex) market can be a very profitable place, you must have a firm understanding of how to operate within this environment if you intend on achieving any success. That's why you need Getting Started in Currency Trading, Third Edition. This reliable resource - made for both newcomers and those with some Forex experience - puts trading world currencies in perspective and shows you exactly what it takes to make it in this field.

The Number That Killed Us finally tells the "greatest story never told": how a mysterious financial risk measurement model has ruled the world for two decades and how it repeatedly, and severely, caused market, economic, and social turmoil. This model was the key factor behind the unleashing of the cataclysmic credit crisis that erupted in 2007 and which the effects are still being felt around the world.

In 1999, an elite interdisciplinary team headed by Nobel laureate Andrew Danicek gathered in California to carry out a ground-breaking time-travel experiment. While the rest of the world remained unaware, Julius Caesar was successfully transported from the last day of his life to a specially-constructed covert facility. Four days of conversation with historians and Latin scholars were planned, followed by Caesar’s return to the moment from which he was extracted. 

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.