Showing results by publisher "Stanford Audio" in Biographies & Memoirs

We are in a Golden Age of Technology, and to take advantage of its opportunities, we must focus on the consumer market, says Joe Costello, CEO of Cadence Design Systems. In a series of illuminating case studies, Costello explains how long-standing business models will not stand up to the new challenges involved in bringing electronic innovations to today's market. Costello draws upon years of experience in physics and theory to paint a clear picture of the partnerships, priorities, and strategies businesses will need to create to stay competitive.

Today's market is an increasingly sophisticated one - and Dell Computer's reported revenues of $3.2 billion prove that customers are ready for new ways of doing business. In this interview, CEO Michael Dell shares his vision of the potential of online transactions, describes the success of customized Web pages, and examines the possibilities for direct and indirect sales of technology products. Dell talks about cutting costs with effective online support, building effective customer relationships, tearing down the myths of the Internet, and more.

How many Internet years ahead of the competition are you? If you're using networking for competitive advantage in the marketplace, you're on the right track, says Cisco Systems CEO John Chambers. Chambers believes networking is the most significant generation of the computer revolution, with wide-ranging implications for productivity in businesses worldwide. He provides examples of leading-edge companies, including Cisco, that are using networking effectively.

Technology leaving you breathless? Lew Platt describes what drives change in the high-tech environment. He elaborates on the impact technology is having on all organizations, not just high-tech ones, and discusses the resulting turmoil. His recommendations include how to implement strategies for promoting change, how to balance continuity and change, and how to integrate core values in the change process. This program is part of the Stanford CEO Forum series, in which top business leaders discuss a variety of industry topics from managing change to moving your company into the next generation of technology.

What will the World Wide Web mean to your business? Scott McNealy answers that the Web levels the playing field, empowering businesses, industries, and "any 12-year-old with a PC" to reach millions of potential customers, listeners, and subscribers. McNealy, the president and CEO of Sun Microsystems, offers a number of startling revelations for business leaders on how to retool their organizations so they're not left with obsolete technology and poorly-equipped employees.

How has Intuit, the financial software application provider, been transformed by the Internet? CEO William Campbell describes Intuit's partnership with the search engine Excite to create the site Quicken.com. Together, the two companies connect with nine million people looking for personal finance information online. Highlights of Campbell's talk include advice on creating an online community, managing and distributing online content, and a look at online revenue models.

Michael Crichton's Jurassic Park may be good science fiction, but it's lousy science-in-fiction. Professor Carl Djerassi, who collaborated in producing the first oral contraceptive, talks about the "science-in-fiction" genre and how it differs from its implausible, inaccurate counterpart. Djerassi also discusses his novel, Menachem's Seed, the third volume in his science-in-fiction tetralogy (which includes Cantor's Dilemma, 1989; The Bourbaki Gambit, 1994).