Showing titles in Business Ethics

New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands - while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool - but now they need to be good, too.

Businesses have a big role to play in a capitalist society. They can tip the scales toward the benefit of the few, with toxic side effects for all, or they can guide us toward better, more equitable long-term solutions. Christopher Marquis tells the story of the rise of a new corporate form - the B Corporation. These companies undergo a rigorous certification process, overseen by the B Lab, and commit to putting social benefits, the rights of workers, community impact, and environmental stewardship on equal footing with financial shareholders.

What really drives workplace equity and inclusion - beyond strategies and systems? The truth is, all historically excluded persons who have broken through to greater levels of professional belonging and achievement have succeeded not by policy and systems change alone, but because of leaders who chose to remove barriers, open doors, and guide them toward their goals. The bottom line? Someone made a way for them. Using case studies, data, and candid storytelling, Tara Jaye Frank outlines how leaders with power and position can clear the path to workplace equity.

A stunning and revealing examination of oil's indelible impact on the countries that produce it and the people who possess it. Every unhappy oil-producing nation is unhappy in its own way, but all are touched by the "resource curse"—the power of oil to exacerbate existing problems and create...

This second revised and updated edition of the 1944 classic, narrated by the author James G. Skakoon, serves as a crucial compilation of “house rules”, or a professional code. It addresses three areas: what the beginner needs to learn at once; “laws” relating chiefly to engineering executives; and purely personal considerations for engineers. This new volume is a must for those entering the engineering field or those interested in improving their professional effectiveness.

The crisis playbook you learned is obsolete. Worse—it's dangerous. What worked five years ago now accelerates disaster. In a world where silence equals guilt, every statement becomes political, and misinformation travels faster than truth, corporate leaders need an entirely new approach to protecting their organizations. Bradley Akubuiro served as Boeing’s chief spokesperson during the 737 MAX crisis and has counseled companies facing everything from DEI backlash to viral boycotts.

In Trustworthy AI, award-winning executive Beena Ammanath offers a practical approach for enterprise leaders to manage business risk in a world where AI is everywhere by understanding the qualities of trustworthy AI and the essential considerations for its ethical use within the organization and in the marketplace. The author draws from her extensive experience across different industries and sectors in data, analytics and AI, the latest research and case studies, and the pressing questions and concerns business leaders have about the ethics of AI.   

This is a book about work choices and life choices, and the critical points, or defining moments, at which the two become one. A refreshing antidote to traditional feel-good, inspirational business ethics, it examines the right-versus-right conflicts that every business manager faces and presents an unorthodox yet practical way for you to think about and resolve them.

One of the most vexing human rights issues of our time has been how to protect the rights of individuals and communities worldwide in an age of globalization and multinational business. Indeed, from Indonesian sweatshops to oil-based violence in Nigeria, the challenges of regulating harmful corporate practices in some of the world’s most difficult regions long seemed insurmountable. Human rights groups and businesses were locked in a stalemate, unable to find common ground. In 2005, the United Nations appointed John Gerard Ruggie to the modest task of clarifying the main issues.

Richard Rashke leads us through the myriad of charges and countercharges, theories and facts, and reaches conclusions based solely on the evidence in hand. Originally published in 1981, his audiobook offers a vivid, edgy picture of the tensions that racked this country in the 1970s. However, the volume is not only an important historical document. Complex, fascinating characters populate this compelling insider's view of the nuclear industry.

HUMANE LEADERS DON'T WAIT FOR CHANGE. THEY BECOME IT, SEE IT, AND DO IT. Whether you are an aspiring leader, a nonprofit changemaker, or a philanthropist seeking meaningful impact, BE SEE DO offers a practical compass for turning vision into meaningful change.

Contemporary views of business ethics often show businessmen and women in a bad light. Egoism, profits, and competition are branded as immoral, while social consciousness is praised. Atlas Society Senior Scholar Stephen Hicks, PhD, disagrees with this point of view. Most contemporary business ethics does business a disservice. Worse than that, its proposed cures are plagued with unintended consequences that are often much worse than the problems it is attempting to solve. Hicks defends the egoism that drives successful business people and the morality of free-market capitalism.

The Purpose Upgrade provides a unique methodology to repurpose enterprises and revitalise the activities they engage in. It shows how by leaning into society's most pressing priorities, businesses can create more compelling benefits for customers, build more meaningful livelihoods for colleagues, and unlock superior returns for investors, putting all the stakeholders that an enterprise needs back on the same team.

Integrity is essential to Judeo-Christian business ethics. But today’s business environment is complex. Those in business, and those preparing to enter the business world, need to grapple with the question of how integrity and biblical ethics can be applied in the workplace. They need to go...

From the pioneers of the management strategy that's transforming businesses worldwide, Making Work Human shows how to implement a culture of performance and gratitude in the workplace—and seize a competitive edge, increase profitability, and drive business momentum. 

A kaleidoscopic account of the financial carnage of the pandemic, revealing the fear, grit and gambles that drove the economy's winners and losers - from a leading Wall Street Journal reporter. Crash Landing takes listeners behind the scenes of an unprecedented period of global economic turmoil, letting listeners into the inner lives of the men and women trying to save big business from the brink.

An authorised summary of the full-length audiobook of Busy. So many people feel far too busy - unable to work properly on the things that are important to them and stuck in a rut. This book, written by a well-connected business psychologist, puts that feeling in context and provides practical solutions for people to become happier, more motivated and more successful. 

Leadership is alive when it is used for others. It dies when it is all about you. Anyone can make an impact. All you need is influence - the most potent professional asset on the planet. The problem is that influence is also the most underused asset on the planet. And the primary reason is that the enemy of influence is a universal human trait: self-preservation. You guard your ideas, your status, and your reputation.

Soccer moms drive Priuses. Sport utility vehicles are going hybrid. Families are using hemp shopping bags. More and more companies are developing "green" buildings. What's more, the business consultants say going green is easy and profitable. In reality, though, many green-leaning businesses, families, and governments are still fiddling with the small stuff while the planet burns. Why?