Showing results by publisher "Hachette Audio" in Marketing

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships...

J. David Kuo had a ringside seat at one of the biggest busts of the Internet age. Value America (NASDAQ: VUSA) was supposed to revolutionize retailing by using the Internet -- no more retailers or distributors needed. Fred Smith, legendary founder of Federal Express, called it the best business...

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their...

When the market doesn't seem to be growing, you need this guide "for mature companies looking to rejuvenate themselves" in order to keep your business competitive (Publishers Weekly). Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and...