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Selling the Invisible

A Field Guide to Modern Marketing

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About this listen

 SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing Marketing & Sales Sales & Selling Business Modern Marketing
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Short book but useful and not repetitive; would recommend for a short soundbite type book for service industry

Short but useful

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This audio book has some great new ideas as well as reinforcing known principles.

I have listened twice and will no doubt listen again.

Really enjoyed

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Really useful stuff here and shared it with my company and specifically our marketing guys

Interesting

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I wish this audio was longer. its to the point and you can get through it quickly. make notes and listen to it again and again. i will also need to purchase the physical book to get more content

simple to the point

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It was very relatable, interesting and above all very intellectually informative about the service industry. A-Z of selling the invisible service.

One of the Best Audio Books I have acquired

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