Showing titles in Marketing

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

Exactly How to Sell walks you through a tried-and-true process that draws on time-tested methods that are designed to attract and keep more customers. No matter what you are selling (yourself, your product, or your services), this simple listen is certain to provide you actionable strategies to deliver you more of the sales results you are seeking.   

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

YouTube Success: Unleash Your Inner Creator! 🎥✨ Ever dreamt of riding the YouTube wave to stardom? Or perhaps just keen to boost your brand and master the art of viral content? Dive into "YouTube Success" - your ultimate backstage pass to the world of YouTube stardom! 🌟 From decoding algorithms to crafting click-worthy thumbnails, we’re pulling back the curtain on every tip, trick, and trade secret. But wait, there's more! 🎤 Every episode brings you face-to-face with the platform’s movers and shakers - successful YouTubers, content gurus, and savvy entrepreneurs, all dishing out...

Weekly bite sized lessons for busy business owners creating, launching and selling their own online course. Each lesson has one clear focus and an action task for you to go away and complete. It's time to create, launch and sell your online course. Hosted by Sam Winch.

The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging is the playbook for doing just that. CMX founder David Spinks offers advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users.

Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You've been called to serve a group of people with the...

Every salesperson must endure many NOs in order to get to YES. Objections don't care or consider: who you are, what you sell, how you sell, or if you are new to sales or a veteran. For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs. Objections is a comprehensive and contemporary guide that engages your heart and mind.

In the past few years, companies large and small have called on Darius Lahoutifard to get help with their non-performing sales teams. The described symptoms are different from one company to another, but Darius noticed that all they are related to the same illness: the inability to qualify. This book covers both the why and the how of sales qualification. It describes the MEDDIC (Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion) sales methodology in-depth. This is not a book of theories or academic concepts, but techniques with practical recipes.

Get inspired and fired up every Tuesday with Carrie Green, founder of the Female Entrepreneur Association and author of She Means Business! Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say YES. With a computer and an Internet connection you can get your ideas, messages and business out there like never before and create so much success. People are doing this every single day and you can too. The She Means Business Podcast brings together incredible stories of female entrepreneurs from around the world who are ...

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

A modern manual for becoming obscenely, marvellously rich. From the richest Romans to the robber barons to the tech billionaires of today, leading economist Sam Wilkin tells stories of profound wealth then shows exactly how they did it. The question is not "why is it so hard to get rich?" but "why is it so easy for some people to get rich?" Wealth Secrets of the 1% is an exploration of how people become billionaires.

How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But...

Discover network marketing secrets to grow your business, such as taprooting, the art of sponsoring a circle of influence, how to grow your business through social media, how to utilize events and expos, creating a recruiting mindset, and much more.