Showing results by author "B. Joseph Pine II" in All Categories

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    • The Experience Economy, Updated Edition

    • By: B. Joseph Pine II, James H. Gilmore
    • Narrated by: Alan Sklar
    • Length: 12 hrs and 12 mins
    • Unabridged
    • Overall
      4 out of 5 stars 11
    • Performance
      4 out of 5 stars 10
    • Story
      3.5 out of 5 stars 10

    In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer’s heart has not.

    • 4 out of 5 stars
    • rare and a good intro

    • By kaisbadran on 08-12-15

    Regular price: £21.69

    • The Experience Economy

    • Work Is Theatre and Every Business Is a Stage
    • By: B. Joseph Pine II, James H. Gilmore
    • Narrated by: Eric Conger
    • Length: 3 hrs and 6 mins
    • Abridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 4
    • Story
      5 out of 5 stars 4

    The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

    Regular price: £12.89