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The Experience Economy, Updated Edition

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The Experience Economy, Updated Edition

Yazan: B. Joseph Pine II, James H. Gilmore
Seslendiren: Alan Sklar
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Özet

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by listeners and companies worldwide and available in more than a dozen languages.

Though the world has changed in many ways since then, the way to a customer’s heart has not. In fact, the idea of staging experiences to leave a memorable - and thus a lucrative - impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples - including the US Army, Heineken Experience, Autostadt, American Girl Place, and others - to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Includes a bonus pdf with graphics.

©2011 B. Joseph Pine II and James H. Gilmore (P)2012 Blackstone Audio, Inc. Management Management & Leadership Marketing Marketing & Sales İş Kapitalizm Liderlik
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Eleştirmen yorumları

“[An] updated and wonderfully relevant book.” ( AdAge)
“One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” (Tom Kelley, general manager, IDEO)
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En alakalı
If you are looking for an introduction to experience based economy. worth starting with

rare and a good intro

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Great book very insightful and definitely going to listen again. like the Bible reference regarding transformation..

Definitely learnt some new things.

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.