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The Digital Marketing Podcast by Exposure Ninja

The Digital Marketing Podcast by Exposure Ninja

By: Tim Cameron-Kitchen
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.Tim Cameron-Kitchen Economics Marketing Marketing & Sales
Episodes
  • How to See Your Brand Through AI's Eyes (For Free)
    Jun 29 2026

    Enterprise AI Search monitoring tools are powerful, but they're also expensive.

    Most businesses just want to know what AI tools are saying about their brand. Until now, that meant either doing it manually (which is unreliable) or paying enterprise-level prices.

    Mind My Brand is a free tool from Exposure Ninja that gives you an accurate picture of how ChatGPT, Gemini, Perplexity, and Grok actually perceive your brand, without the enterprise price tag.

    Here's what you'll learn:

    • Why manually asking AI tools about your own brand gives you a distorted picture and what an accurate read actually looks like

    • How enterprise tools like Profound, Peec.AI, and Semrush One compare to what most businesses actually need

    • What a full Mind My Brand report covers: brand sentiment, performance scores, visual identity analysis, competitor positioning, and gaps most brands would never spot themselves

    • Why non-deterministic AI responses make manual monitoring unreliable, and how Mind My Brand solves that

    • How to turn your report findings into content improvements that shift how AI tools perceive and recommend your brand

    Ready to see what AI tools are saying about your business? Try Mind My Brand for free: https://minemybrand.com

    Book a consultation call for a live marketing review from Exposure Ninja: https://exposureninja.com/review

    Read the full show notes:

    https://exposureninja.com/podcast/track-brand-in-ai-search/

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    7 mins
  • The Content Engineering Playbook with Josh Spilker, AirOps
    Jun 24 2026

    What does it actually look like to rebuild a content and SEO strategy for a world where search is shifting from clicks to mentions?

    In this episode of The Growth Leaders Series, Charlie Marchant sits down with Josh Spilker, Head of Search Marketing at AirOps, the AI-powered content and search platform. Josh has led organic growth at high-growth SaaS companies, including ClickUp, where he helped turn content into a serious revenue driver through a relentless focus on the middle funnel.

    Josh introduces the concept of content engineering: what it means, why it matters now more than ever, and how building connected AI-powered workflows is replacing the traditional brief-to-publish content process.

    The conversation gets into where Google and ChatGPT results actually overlap (and what the data says), why LinkedIn is starting to behave more like search than social, and why the middle funnel may be the most underrated opportunity in B2B content right now.

    Josh also shares how AirOps runs its own webinar-to-content workflow end to end, what he learned building comparison content at ClickUp that still holds up today, and why saying yes to uncomfortable things was the career advice he wished he'd had earlier.

    Read the full show notes:

    https://exposureninja.com/podcast/growth-leader-series-josh-spilker/

    Check out Josh’s post on the “10x Content Engineer”

    https://www.airops.com/blog/10x-content-engineer

    Follow Josh Spilker on LinkedIn:

    https://www.linkedin.com/in/joshspilker/

    Listen to these episodes next:

    McKinsey’s Thought Leadership Playbook with Daphne Luchtenberg

    https://exposureninja.com/podcast/growth-leader-series-daphne-luchtenberg/

    Growth Strategy in the AI Search Era with Nick Lafferty, Profound

    https://exposureninja.com/podcast/growth-leader-series-nick-lafferty/

    The Organic Growth Playbook Behind Wise with Fabrizio Ballarini

    https://exposureninja.com/podcast/growth-leader-series-fabrizio-ballarini/

    Book a consultation to get a live review of your website and marketing 👉

    ⁠https://exposureninja.com/review/⁠


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    49 mins
  • Google Forced to Act. Here’s What It Means For Your Traffic
    Jun 22 2026

    Since AI Overviews launched, the average website has lost around a third of its organic traffic. Last week, the UK's Competition and Markets Authority had seen enough, and issued a legal order forcing Google to change.

    Within hours, Google announced updates to AI Overviews. More links. More data. A fairer deal for publishers.

    But will your traffic actually come back?

    In this video, I cover:

    • Why two-thirds of Google searches now result in zero clicks, and what the CMA is doing about it

    • What Google is now legally required to provide to website owners, including new AI Search data inside Search Console

    • Why the new generative AI performance report in Search Console is only telling you half the story (and which half Google is hiding)

    • How one of our financial education clients is making more money than ever from organic search, even with traffic down year-on-year

    • Why their competitors are losing up to 61% of organic traffic while this client's average order value has grown 13%, and what they're doing differently

    • The mindset shift every marketer needs to make right now: from chasing traffic volume to winning AI visibility

    The old organic traffic levels aren't coming back. But the brands that understand how AI Search is changing buyer behaviour are making more from search than ever before.

    Get a free trial of Semrush One: https://exposureninja.com/semrush-one

    Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/

    Read the show notes:

    https://exposureninja.com/podcast/google-ai-overviews-cma-ruling/


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    13 mins
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