• What Went Wrong with Apple’s Controversial Ad? | Ft. Gustavo Uy
    May 17 2024

    In This Episode...

    Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

    This week we’re joined by Gustavo Uy, and we talk about:

    • Apple Apologises for Crush Advert
    • The Ordinary Push Science in Ads
    • Tim’s AI Corner: GPT-4o

    Timestamps

    02:36 – Story 1 – Apple Apologises for Crush Advert

    20:45 – Story 2 – The Ordinary Push Science in Ads

    35:21 – Story 3 – Tim’s AI Corner: GPT-4o

    48:00 – The Tasks

    Get a FREE review of your website

    https://exposureninja.com/rpod/review/

    Get the show notes

    https://exposureninja.com/podcast/dojo-17/

    Watch the podcast recording on YouTube:

    https://exposure.ninja/dojo-17

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    How Formula One Teams Nail Event Marketing

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    The Risks of Relying on AI Content I ft. Andy Tuxford

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    The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

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    Is Google's Generative AI Search Rolling Out?

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    1 hr and 1 min
  • Marketing Lessons from Aldi's Brilliance | ft. Danielle McMullen
    May 10 2024

    In This Episode…

    Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

    This week we’re joined by Danielle McMullen, and we talk about:

    • Marketing Lessons From Donald Duck's Birthday
    • Aldi's Mammoth Social Media Presence
    • Tim's AI Corner - Apple and AI Search Updates (SGE and Meta)

    Timestamps

    02:38 – Story 1 – Marketing Lessons From Donald Duck's Birthday

    15:14– Story 2 – Aldi's Mammoth Social Media Presence

    30:28 – Story 3 – Tim's AI Corner

    43:33 – The Tasks

    Get a FREE review of your website

    https://exposureninja.com/rpod/review/

    Get the show notes

    https://exposureninja.com/podcast/dojo-16/

    Watch the podcast recording on YouTube:

    https://exposure.ninja/dojo-16

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    Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

    https://exposureninja.com/podcast/dojo-14/

    How Formula One Teams Nail Event Marketing

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    The Risks of Relying on AI Content I ft. Andy Tuxford

    https://exposureninja.com/podcast/dojo-12/

    The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

    https://exposureninja.com/podcast/dojo-11/

    Is Google's Generative AI Search Rolling Out?

    https://exposureninja.com/podcast/dojo-10/

    “Be Cheekier with Your Marketing” I ft. Lauren Cressey

    https://exposureninja.com/podcast/dojo-9/

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    53 mins
  • The Reason Your PPC Isn't Working | ft. Rebecca Pilkington
    May 9 2024

    In This Episode…

    Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

    This week we're joined by Rebecca Pilkington, and we talk about:

    • Vegan Brand Makes an AI Email Error
    • YouTube Trials Pause Ads
    • AI Search Updates (SGE and Meta)

    Timestamps

    02:57 – Story 1 – Vegan Brand Makes an AI Email Error

    17:13 – Story 2 – YouTube Trials Pause Ads

    26:00 – Story 3 –AI Search Updates (SGE and Meta)

    47:00 – The Tasks

    Get a FREE review of your website

    https://exposureninja.com/rpod/review/

    Get the show notes

    https://exposureninja.com/podcast/dojo-15/

    Watch the podcast recording on YouTube:

    https://exposure.ninja/dojo-15

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    Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

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    How Formula One Teams Nail Event Marketing

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    The Risks of Relying on AI Content I ft. Andy Tuxford

    https://exposureninja.com/podcast/dojo-12/

    The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

    https://exposureninja.com/podcast/dojo-11/

    Is Google's Generative AI Search Rolling Out?

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    “Be Cheekier with Your Marketing” I ft. Lauren Cressey

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    53 mins
  • The Reality of AI-based Content
    May 6 2024

    Can generative AI tools like ChatGPT write marketing content as well as human writers?

    Of course, we're a bit biased towards the human writers, but we're also incredibly bullish about the potential of AI in the marketing space.

    We're obsessed with testing AI tools to see which is the best at different marketing tasks.

    Today’s video and podcast share the results of those tests, with examples of the experiments we've been running.

    Watch the video instead: https://exposure.ninja/ai-content

    Get a FREE review of your website: exposureninja.com/rpod/review

    Get the show notes: exposureninja.com/podcast/316/

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    33 mins
  • All-in-One Guide to Content Marketing [REWIND]
    May 4 2024

    This episode is a re-upload of a classic, but still highly relevant, podcast episode about how content marketing works - and how you can use it to earn bankable. Enjoy!

    Watch the video instead: exposure.ninja/content-101-rewind

    Get a FREE review of your website: exposureninja.com/rpod/review

    Get the show notes: exposureninja.com/podcast/274/

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    21 mins
  • Tesla's PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite
    May 1 2024

    Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

    This week we're joined by Emma Davies and Ruta Sudmantaite, and we talk about:

    • Tesla Firing 40 PPC Marketers
    • Heinz and Barbie Collab
    • LinkedIn and the London Marathon

    Timestamps

    04:24 – Story 1 – Tesla Fires 40 PPC Marketers

    11:49 – Story 2 – Heinz and Barbie Collab

    25:15 – Story 3 – LinkedIn and the London Marathon

    36:00 – The Tasks

    Get a FREE review of your website

    https://exposureninja.com/rpod/review/

    Get the show notes

    https://exposureninja.com/podcast/dojo-14/

    Watch the podcast recording on YouTube:

    https://exposure.ninja/dojo-14

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    How Formula One Teams Nail Event Marketing

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    The Risks of Relying on AI Content I ft. Andy Tuxford

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    The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

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    Is Google's Generative AI Search Rolling Out?

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    “Be Cheekier with Your Marketing” I ft. Lauren Cressey

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    Create Content That Serves Your Target Customers | ft. Dale Davies

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    50 mins
  • How Hubspot's Marketing Works [REWIND]
    Apr 27 2024

    This episode is a re-upload of a classic, but still highly relevant, podcast episode about how Hubspot does extraordinary digital marketing - and how you can too. Enjoy!

    Watch the video instead: exposure.ninja/hubspot-rewind

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    34 mins
  • How to Accelerate Your Marketing Machine
    Apr 23 2024

    Are you giving people the ick?

    Well, not you personally, but your business.

    Are people getting the best first impression of your business, or are they deciding you're not for them before giving you a chance, based purely on your website?

    This happens to a huge number of businesses - B2B and B2C - but there are certain areas of your branding and positioning that, with some minor adjustments, can turn that ick into a customer.

    That’s exactly what we do in our Brand Accelerator at Exposure Ninja, and I'll be running you through each step in this podcast

    Watch the video instead: https://exposure.ninja/brand-accelerator

    Get a FREE review of your website: exposureninja.com/rpod/review

    Get the show notes: exposureninja.com/podcast/315/

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