Showing results by publisher "Stanford Audio" in Marketing & Sales

Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play.

John Kilcullen, Chairman and CEO of IDG Books Worldwide, and the brains behind the For Dummies series, talks about branding, entrepreneurship, startups, and dynamic growth.

There's a recent trend in sales and marketing called "Evangelism." Marketing guru Guy Kawasaki explains the role of fervor, zeal, and cunning in persuading people, as well as the power of passion in evangelistic marketing and sales. He uses humor and examples from his experiences to illustrate techniques and approaches that will enhance your sales and marketing skills.