Real-Time Marketing cover art

Real-Time Marketing

 Preview
Try Premium Plus free
Pick 1 audiobook a month from our unmatched collection - including bestsellers and new releases.
Unlimited access to our all-you-can-listen catalogue of 15K+ audiobooks and podcasts
Access exclusive sales and deals.
£8.99/month after 30 days. Renews automatically.

Real-Time Marketing

By: Regis McKenna
Narrated by: Regis McKenna
Try Premium Plus free

£8.99/month after 30 days. Renews automatically. See here for eligibility.

Buy Now for £3.99

Buy Now for £3.99

About this listen

Technology is leading to rapid, all-encompassing changes in the modern business environment by introducing such a diversity of products that "choice" has become more important than "brand", according to Regis McKenna. He discusses the impact of real-time technology on the way we compete, live, work, learn, and even play. McKenna, a highly experienced marketing executive who has participated in the launch of the first microprocessor (Intel) and the first microcomputer (Apple), explains how technology is creating greater awareness, diversity, choice, pace, and mobility in our lives. He addresses new models of business organization based on information technology, tells how to create an interactive dialogue in marketing, and talks about key assets for marketing in the real-time environment of the '90s.

(P) and ©1994 Stanford Alumni Association Marketing Marketing & Sales Business Technology

Editor reviews

You've seen the book. You've heard the buzz. Marketing guru Regis McKenna has long stood at the crossroads between consumers and technology. Through this position, he has defined the new rules of "real-time marketing" - providing choice and product refinements as the market demands rather than when the business plan predicts. Regis had me mesmerized as he described his ideas in this Stanford lecture - so much so that I also listened to his book, Real Time. Now that's effective marketing! (Matt, Senior VP of Enterprise Sales)
No reviews yet