Showing titles in Marketing & Sales

An engrossing, insider’s account of how a teacher built one of the world’s most valuable companies—rivaling Walmart & Amazon—and forever reshaped the global economy. In just a decade and half Jack Ma, a man from modest beginnings who started out as an English teacher, founded and built...

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

The Angry Designer is an entertaining No-Bull unapologetic design podcast for Graphic Designers, Freelancers, and In-house Creative Pros ready to take their careers to the next level. Hosted by a Creative Director who built and sold a 7-figure Creative agency, this design podcast breaks down the business of design, branding, freelancing, logos, UX, strategy, AI, and more—without the industry fluff and pointless jargon. The Angry Designer tackles the topics other Graphic Design podcasts avoid: burnout, ageism, toxic clients, pricing, imposter syndrome, with an unapologetic take on what it ...

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory but made accessible through numerous real-world examples - ready for immediate application to your next graph or presentation.

Turn ChatGPT into a Cash Machine goes beyond superficial promises by providing you with proven strategies to build a sustainable work-from-home venture. Additionally, this book unlocks the immense potential of ChatGPT and helps you transform your WFM experience into a profitable and fulfilling journey.

Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.

Four business-owning entrepreneurial knuckleheads chew the fat on the sometimes murky, always quirky, world of UK and Irish personal finance.

What's the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price.

Create your own guide to mastering the disciplines of organizational learning with this invaluable guide based on the national bestseller The Fifth Discipline. “The Fieldbook is a must read for anyone serious about building communities of common purpose, collective action, and continuous...

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

Are you looking for the competitive edge to take your personal brand to new heights and be in control of your career? Are you looking for the competitive edge to crush the competition and 10X your business? In this audiobook you will learn the secrets to drive massive amounts of traffic to your content without paying for it and dominate your competitors and the secrets and up to date success strategies push your business to new heights.

In Art Money Success, Maria tells personal stories of her own business deals, successes, and failures while sharing unconventional wisdom that will explode your art sales. If you are interested in generating more money and success from your art, then this audiobook is for you!

Brian Tracy shares the most important principal for sales success he has discovered in 30 years of training more than 500,000 sales professionals in 23 countries. Based on his detailed discussions with top salespeople and keen observations of their methods, these guidelines address both the inner and outer games of selling. Each chapter is dedicated to one principle, and all are time - and field - tested to boost sales and success.

In the digital world we live in now, people earn money in completely different ways than they did in the past. This has led to the creation of new possibilities that go beyond regular jobs. People who want freedom, independence, and other ways to make money have realized that making money online is a great way to achieve it.

Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work.

In every industry, there are companies that take off. They effortlessly hire talented people, attract loyal customers, create cool products and make lots of money. These companies seem to stand out and scale up quickly with support from investors, partners and the media. Sadly, most companies don't perform this way. Most entrepreneurs aren't building anything of value. They work hard, make sacrifices, struggle, dream, plan and strive, but in the end, it doesn't pay off. This audiobook sets out a method for building a business that becomes a valuable asset.

The Truth Behind Fashion Ads: Reality vs. Illusion by Elira Fontayne is a bold, eye-opening exploration of how the fashion and beauty industries shape what we see, feel, and believe. In a world saturated with flawless faces, perfect bodies, and endless product promises, this book pulls back the curtain on the global illusion machine that sells not just clothes and cosmetics — but dreams, insecurities, and identities.

The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them.

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

With expert techniques that can improve sales and communication skills of everyone from Fortune 500 sales professionals to strip mall shoes salesmen, this guide teaches listeners how to recognize vital nonverbal clues, how to resolve the five most common customer concerns during the sales process, and even includes a homeowner's guide on how to effectively get rid of door-to-door salespeople.