Showing titles in Marketing & Sales

Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena.

The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally...

Unlock e-commerce success with the Dropship Unlocked podcast. Join UK e-commerce experts, Lewis Smith and James Eardley, as they guide aspiring entrepreneurs to financial and time freedom.Dive into high-ticket dropshipping, Shopify, Google Ads, and more. Discover stories, strategies, and tips to fast-track your e-commerce journey. Whether you're a newbie or seasoned seller, we're here to elevate your business. Embrace the laptop lifestyle, the e-commerce evolution, and Shopify's power with us. Ready to become a successful entrepreneur?Tune in!

Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...

"Propaganda" by Edward Bernays is a groundbreaking exploration of the power of influence and persuasion in shaping public opinion and behavior. Originally published in 1928, this seminal work unveils the techniques used by governments, corporations, and institutions to guide public thought, cementing Bernays' reputation as the "father of public relations." With startling insights, Bernays explains how propaganda, when used responsibly, can educate and unify societies—but when misused, can manipulate and mislead.

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...

Eswar Prasad explains the world of finance is at the threshold of major disruption that will affect corporations, bankers, states, and indeed all of us. The transformation of money will fundamentally rewrite how ordinary people live. Above all, Prasad foresees the end of physical cash. The driving force won't be phones or credit cards but rather central banks, spurred by the emergence of cryptocurrencies to develop their own, more stable digital currencies.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Publishing weekly since 2012, this show helps marketers navigate the ever changing marketing jungle with expert interviews from leading marketing pros. Join Social Media Examiner’s founder Michael Stelzner and co-host Jerry Potter as they interview experts to help you discover new strategies and actionable tips that will improve your marketing. Show notes at Socialmediaexaminer.com/podcast/

Welcome to Meta Ads: Under the Hood, the podcast where we explore what drives high-performing Facebook and Instagram ads. Your host, Megan Winter (who has over a decade of digital marketing experience, has mentored hundreds of business owners at The Facebook Ads Academy, and runs her own ads agency) is here to lift the hood on Facebook and Instagram ads. Each week Megan breaks down the mechanics of meta ads, unpacks real campaigns, and shares how she uses ads to drive results - and how you can do the same. Ready to take a look under the hood? Let's dive in!

Are you having problems with the boss? Wishing you could be a better spouse? Not communicating well with your employees? Having trouble building business relationships? Or would you just like to improve your people skills and your ability to make strong, lasting impressions on the men and women you meet every day? The solution is Skill With People! Les Giblin's timeless classic has what you need to get on the fast track to success at home, at work, and in business.

Everyone is fighting for attention. Very few know how to keep it.The Truth About.. is where we speak to the people building fandom, shaping culture and creating entertainment people genuinely care about.Hosted by Emma Bartholomew and brought to you by Paradise, The Agency for Entertaining Brands, each episode uncovers the thinking behind the brands, artists, events and communities winning attention in a world full of distractions.Because in the end, the brands that win are the ones people actually want to spend time with. Hosted on Acast. See acast.com/privacy for more information.

Do you know someone who has an amazing ability to persuade people? That person might be a co-worker who always gets exactly what he or she wants from the company president. Or a salesperson who inevitably seems to land all the new accounts. Or neighbors who never have the slightest difficulty with their kids. We've all encountered someone who can convince and persuade others, almost by magic. But it isn't magic. It's a skill you can learn, an acquired ability that Roger Dawson calls Power Persuasion.

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

In Swing Trading, we will show you how to get started in trading with an emphasis on maximizing your profits while safely managing your funds and stock portfolio. You may have already tried other books, articles, or guides and perhaps, found them to be confusing. This audiobook can help a beginner because they are its target audience. It provides straightforward yet profound information with clear explanations of how techniques and methods work in swing trading - with the beginner in mind. If you’re serious about swing trading listen to this audiobook today.

'A clear, compassionate, and much-needed book for our time' - Christian Madsbjerg, author of Look and Sensemaking Oliver Sweet is one of the world's leading business anthropologists. He works with brands like Coke, Ikea, Google and Dyson, as well as local councils and national governments, to...

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes can make us poor and unhealthy. We often make bad decisions about education, personal finance, health care, family, and the environment.

The Seven Figure Agency Roadmap is the must-have resource for digital marketing agency owners. Increase your income, work when and how you want, get your clients get incredible results, and live your desired lifestyle. For the last five years, the author has been working with a select group of agencies, taking them from struggle to success and from scale and significance. Josh Nelson has a very new approach, and he shares the very best of what is working in his business and for the agencies he works with to build million-dollar agencies.