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Summary

Penguin presents the audiobook edition of Lost and Founder written and read by Rand Fishkin. 

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world. 

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. 

Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached. 

In Lost and Founder Fishkin reveals the mostly awful, sometimes awesome truth about startup culture with the transparency and humour that his hundreds of thousands of blog readers have come to love. Fishkin's hard-won lessons are applicable to any kind of business environment and this audiobook can help solve your problems, and make you feel less alone for having them.

©2018 Rand Fishkin (P)2018 Penguin Books Ltd

What members say

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A great listen!

Very interesting listen and some relatable topics and insights. Although for some reason i was expecting a bit more, not sure exaxtly what.

The journey never ends...
Good luck Rand!

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brutally honest

A brutally honest account of running your own business. Despite the fact that Moz is a much larger business than mine, I can still take a lot of the lessons taught by Rand and apply them to my own business. This book is based on the SEO industry, but you don't need to be in the industry to find this book interesting, it's about business and the lessons in it can be learnt by any business.

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Informative and Inspiring

I would recommend this book as a priority read to anyone thinking of starting any ambitious business. Having the author narrate it gives it even greater impact. I can’t wait to get going!!!

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Honest, raw and sometimes difficult to read

A great read full of insights but not lacking in narrative unlike other "startup bibles".

Rand really opens up about his time at Moz, the ups and downs and does a good job of sharing his experience within the startup ecosystem with the reader. Honest, raw and sometimes difficult to read as he opens up about real personal and professional turmoil.

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Very honest portrayal of a start up!

This is a great read.. bit introspective in parts but it add more to the narrative than it takes away. I look forward to his next book, hopefully it will have a tad less introspection and more projective and he has the rare ability to subliminally inspire.

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Must read for tech entrepreneurs

Wonderfully transparent easy to read and educational . A new imperative read for all tech entrepreneurs and those associated with them

Loved it.

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Must Listen

Incredible (and very honest insight) from Rand - a must read for both founders & investors!

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Fantastic, honest and eye-opening

I really enjoyed this book. I work in Digital Marketing as a partner at an agency and I could really connect with a lot of the material and experiences Rand shares. Sure I was curious to find out what actually happened at Moz and to Rand, having only picked up snippets in the corridors of conferences, but this book is raw, honest and real.

I picked up some great advice and affirmation of my own principals and practices, that I know will make me a better leader moving forward.

What didn’t I like? Even I lost track of a few overly used acronyms, that I couldn’t Google whilst driving and listening. Rand also overuses quotes from leading Silicon Valley A-listers to add credibility to his opinions which isn’t needed so much. All considered it’s a great book, I’ve already recommended it to some Saas clients, colleagues, business partners and friends.

Well done and thanks for sharing Rand.

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  • Alex
  • Chelmsford, United Kingdom
  • 23-07-18

Best business book I have read in 2018

This is one of the most insightful and honest books I have read. None of the ivory tower impossible golden nuggets here, all advice is relatable and actionable. Bravo.

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Essential Listening

Seriously enjoyed listening to this.
Learnt a lot about the mysterious world of startup company management and funding.
Performance by Rand was great - I could imagine him sharing him his story directly to me (in person).
In summary - just buy this - you won't regret it.

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  • Kenny Lee
  • 18-06-18

Fantastic candid sharing

Love how Rand shares all the candid lessons learnt, stuffs that you don't usually read about in other books. While most writers try to inspire with generic and common knowledge stuffs, Rand talks about thoughts and experiences that founders would usually be too embarrassed to reveal or admit.

1 of 1 people found this review helpful