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Perennial Seller

The Art of Making and Marketing Work that Lasts

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About this listen

 The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...

How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic?

How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?

How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?

Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?

Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:

• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.

Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time. Creativity & Genius E-Commerce Marketing Marketing & Sales Personal Development Psychology Psychology & Mental Health Words, Language & Grammar Writing & Publishing Business Inspiring Commerce Comedy Management Leadership Classics
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This is the best creative and marketing advise I've read in one place.

This is also the first review I've given after reading and listening to hundreds of books

@ryanholiday thank you. A new fan!

the best creative and marketing advise I've read!

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There are some little gems in here I’ve not considered before and then there are things that just come across as bull. The author is a former employee of Tim Ferris, who is closer to bull than he is to diamonds in his teachings but this author seems more credible. Worth a listen if you’re an aspiring artist of any kind or an entrepreneur but cross reference with other sources if I were you. Good luck.

Some great and some bull

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There was not much I hadn’t heard before from he business coaches and programs I have been
part of. But somehow listening to Ryan I REALLY heard clearly why it’s so important to do all the things I know I need to do; build a list, create content, choose a platform etc.
I actually think I may do it now. Thanks Ryan.

Brilliant

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Will definitely need to relisten to this book as it's packed with a ridiculous amount of amazing knowledge presented in an easy digest way.

So many strong actionable tactics for applying to your business. A must read for creative entrepreneurs.

Definitely will need to relisten to this

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love it will be listening again 5 stars highly recommended for creators who want to build long lasting products and fan base for life 😀

One of best books I listened in 2021

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