How to Market a Book: Third Edition cover art

How to Market a Book: Third Edition

Books for Writers, Book 2

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How to Market a Book: Third Edition

By: Joanna Penn
Narrated by: Caroline Holroyd
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About this listen

Do you want to sell more books and reach more readers? Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?

If you don't know much about marketing, don't worry. We all start with nothing.

I'm Joanna Penn, and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothing.

Now I'm a New York Times and USA Today best-selling author of thrillers and non-fiction. My books have sold over 500,000 copies in 83 countries, and I'm an award-winning creative entrepreneur and international speaker, making a multi-six-figure income with my writing.

Learning how to market my books and my personal brand changed my life. Yes, you need to write an awesome book, but you also need to know how to get it in front of the right readers.

How to Market a Book is for authors who want to sell more books, but it's also for those writers who want to think like an entrepreneur and build a long-term income. It's for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

There are short-term tactics for those who want to boost immediate sales, but the focus of the book is more about instilling values and marketing principles that will help your long-term career as a writer.

It's also about going beyond just the book, because these methods can take you from being an author into making money from other products, professional speaking, and creating opportunities that you can't even imagine yet.

©2017 Joanna Penn (P)2017 Joanna Penn
Marketing Marketing & Sales Career

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All stars
Most relevant
I found this really helpful with some great advice; I think some of this is generic but it's nice to have everything in one handy guide rather than having to sift through various books. If you're looking for an intro to marketing, I think this would be handy. It's not over complicated and doesn't over-explain.

Helpful

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There is a lot of great advice packed into this book.
I was often surprised by some of the author’s insights.
I plan to listen to it again to take full advantage of the advice to market my own books.
I’m sure it will help me a lot to achieve my goals.

Excellent advice

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Joanna's books are always very helpful and now I have even more marketing ideas to think about in the future.
this is a MUST have for all authors.

amazing

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I found the audio book really useful and full of great advice, and I would have loved to give it 5 stars. But the constant pluging/referencing of the website, and the other products on offer I found to be very frustrating. Over all though very useful.

Some really great advice for beginners

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There's a huge amount of information to take in with this audiobook, and it's an even mix of practical checklists and conversational advice, which helps to digest it better.
Joanna clearly knows her stuff, and she evidences this throughout.
The narrator is a great stand-in for the author, as her tone and style is very similar to the author's conversational and friendly style, which helps.
However, be warned. There is no way you are going to remember everything here in audiobook format. Take it in chunks, as if you are like me, you may get overwhelmed with the sheer volume of information.
My advice is to use the audiobook version to get an overview whilst on the move, but when it comes to enacting the advice, buy the book where I think the checklist style advise will come into its own.

Excellent summary of how to market your book

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