Showing titles in Business Development

Over the past three decades, population growth and global warming have forged on with a striking semblance to the scenarios laid out by the World3 computer model in the original Limits to Growth. While Meadows, Randers, and Meadows do not make a practice of predicting future environmental degradation, they offer an analysis of present and future trends in resource use, and assess a variety of possible outcomes.

How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won't provide the answers. But Combo Prospecting will...by showing how to combine time-tested sales processes with cutting-edge social media strategies and clever technology hacks.

The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.

Top performers have figured out a radical new approach that is redefining what it means to be a "rainmaker" in today's professional services market. Drawing on a comprehensive, quantitative study of nearly 3,000 partners, The Activator Advantage identifies the five types of partners found across the professional services landscape and shows how only one of them—the Activator—drives consistent growth. 

"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a...

Was wäre, wenn du die Gründe verstehst, die Menschen zum Kauf bringen? Wenn du die Ursachen einsetzt, die dein Verkaufsgespräch erfolgreich machen? Wenn du die Gründe nutzt, die die Menschen dazu bringen, eine Kaufentscheidung zu treffen? In diesem Buch gehen wir gemeinsam auf eine Reise in die Welt des Verkaufs - und sehen uns die genauen Abläufe an, die vor und während eines Verkaufsgespräches stattfinden.

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks...

Transformed: Moving to the Product Operating Model was written to bridge the gap between where most companies are right now and where they need to be. The leaders of these companies know they must transform to compete in an era of rapidly changing enabling technology, but most of them have never operated this way before.

Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin.

Unicorns–companies that reach a valuation of more than one billion dollars–are rare. Uri Levine has built two. And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

Brought to you by Penguin. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help of experts in the fields of physics, chemistry, biology, engineering, political science, and finance, he has focused on what must be done in order to stop the planet's...

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. 

How did our relationship with nature become broken, why does it matter, and how can we fix it? From a past in which we were embedded in the natural world, revolutions in farming, science, and industry have seen the human bond with nature eroded, with the promise of prosperity offering happiness and meaning in life.

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

The Psychology of Leadership offers a revelatory fresh take on business leadership through the lens of groundbreaking research in positive, sports, and personality psychology. Witty, conversational, and personal, The Psychology of Leadership blends research, fascinating true stories, humor, and...

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

Entrepreneurs and leaders face big questions every day. How should you be focusing your efforts? What will your idea look like in real life? How do you start? How many meetings and discussions does it take before you can be sure you've got the right solution? Now there's a surefire way to answer these important questions: the sprint.

Read by the author. Whether you’re thinking about starting a consulting business or have been coaching for a while, Coach Builder will give you the 8-step plan every self-employed coach needs to be successful. Have you experienced a moment when you realized your career wasn’t as secure or...

In KIND, Graham Allcott explores how we can create work cultures that encourage kindness. He argues that, far from being a ‘fluffy’ or nebulous idea, kindness and empathy are 21st century superpowers, which can transform any organization into a dynamic environment where people want to work. The author aims to convince the doubters, as well as helping already ‘kindful’ people, to articulate the power of kindness and make a stronger case for its greater profile in their working environments.

Running an accounting firm is hard. Because nobody teaches you how to run an accountancy business when you do accountancy training. Nobody teaches you how to price your services, how to win new business, how to lead and manage a team or how to implement systems. The result is working too hard for too little money and never having enough time.