Showing results for "you" in Neuroscience & Neuropsychology

Ever feel like ADHD advice was written for everyone… except you? Have you tried all the "proven" ADHD strategies for adults and still feel like you're falling behind? Does every planner, system, or ADHD workbook promise life-changing results—yet somehow, they never work for you? Do you feel like no matter how hard you try, life is just harder with an ADHD brain? If you answered yes, you're not alone. Let’s be real: ADHD isn’t one-size-fits-all. And most advice out there? It’s not built for the way neurodivergent minds actually work.

What is it that makes you distinct from me? Identity is a term much used but hard to define. For that very reason, it has long been a topic of fascination for philosophers but has been regarded with aversion by neuroscientists - until now. Susan Greenfield takes us on a journey in search of a biological interpretation of this most elusive of concepts, guiding us through the social and psychiatric perspectives and ultimately to the heart of the physical brain.

There’s a voice in your head that never stops talking. It criticizes, compares, and replays regrets. It warns of disasters that may never come. It tells you stories that keep you anxious, self-doubting, and stuck. But here’s the truth: you are not that voice. You are the one who hears it. You don’t need another set of tactics to “control” your mind. You need a new way of seeing. Clear, direct, and profoundly practical, You Are Not Your Thoughts is not about silencing your mind or forcing positivity. It’s about uncovering the freedom that has always been within you.

A paradigm-shifting study of neurodivergent women—those with ADHD, autism, synesthesia, high sensitivity, and sensory processing disorder—exploring why these traits are overlooked in women and how society benefits from allowing their unique strengths to flourish. As a successful Harvard and...

Two neuroscience experts explain how their 4-Step Method can help break destructive thoughts and actions and change bad habits for good. A leading neuroplasticity researcher and the coauthor of the groundbreaking books Brain Lock and The Mind and the Brain, Jeffrey M. Schwartz has spent his...

Why do people with addiction use drugs self-destructively? Why don’t they quit out of self-concern? Why does the rat in the experiment, alone in a cage, press the lever again and again for cocaine—to the point of death? In this pathbreaking book, Hanna Pickard proposes a new paradigm for understanding the puzzle of addiction.

Brought to you by Penguin. If you could change one thing about the way you think, feel or behave today, what would it be? We all have things that hold us back in life, preventing us from achieving true success and happiness. Andrew Parr has written the ultimate guide to escaping, resolving, and...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

Think you have a good memory? Think again. Memories are our most cherished possessions. We rely on them every day of our lives. They make us who we are. And yet the truth is they are far from being the accurate records of the past we like to think they are. True, we can all admit to having suffered occasional memory lapses, such as entering a room and immediately forgetting why or suddenly being unable to recall the name of someone we've met dozens of times. But what if we have the potential for more profound errors of memory?

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Have you ever been absolutely certain you “knew it all along”? Or found yourself buying something you didn’t really need just because it was on sale? Maybe you’ve noticed how quickly people rally around their group’s opinion, or how often first impressions stick no matter what happens later. These aren’t random quirks of personality—they’re examples of cognitive bias at work.

Do you feel trapped inside your own head — constantly overthinking, doubting yourself, or replaying the same mental battles? Are your thoughts louder, harsher, and more persuasive than your actual reality? Do you want to finally silence the mental traps that drain your confidence and build a mind you can trust again? There comes a point when you realize the real enemy isn’t your past or your circumstances, it’s the voice in your head that never learned how to be kind.

Written and read by Marc Brackett, founding director of the Yale Center for Emotional Intelligence and author of the bestselling book Permission to Feel, comes an essential guide for regulating how we respond to our emotions in order to transform our lives. Success in virtually every aspect of...

Dopamine, “the molecule of more,” makes it easy to get stuck in a cycle of never being truly satisfied. It promises happiness, but can never deliver. That part is up to us. A more fulfilling life begins with training your brain to overcome the dopamine chase—and it’s easier than you think.

Everybody wants someone to love and spend time with, and searching for your ideal partner is a natural and healthy human tendency. Just about everyone dates at some point in their life, yet few really understand what they're doing or how to get the best results. In Wired for Dating, psychologist and relationship expert Stan Tatkin - author of Wired for Love - offers powerful tips based in neuroscience and attachment theory to help you find a compatible mate and go on to create a fabulous relationship.

Feel like you’re stuck in a series of overthinking episodes? Discover how you can flip the script and cancel the chaos! Studies show that 73% of adults aged 25 to 35 years old suffer from chronic overthinking… almost 3 out of 4 people! But, the good news is… there is a way out… With the right tools, you can break free from this mental prison… and don’t let your cynical thoughts tell you otherwise! Start with this handy guide filled with practical advice and information on how to unravel your tangled thoughts to reveal a path paved with peace and purpose.

Do you want to develop the habits you need to thrive and flourish in life? Looking for powerful, proven exercises to help you change your mindsets, manifest your dream life, and strive for achievement? Then this is the book for you.

Written by professor of cognitive neuroscience at UCL Sophie Scott and composed of 10 mind-blowing yet accessible essays, The Brain guides you through the astounding complexities of the organ that makes you, you. From diving into the networks of neurons that are vital to our functioning, to the way our brains differ from one another and how neuroscience is shaping up for the future, this book is a guide to our most powerful and awe-inspiring body part.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

Ever find that no matter what you achieve, there’s this voice in your head saying, “You’re not good enough” or “It’s just a matter of time before they find out”? You appear confident to others but secretly feel insecure and anxious inside. You hold back on sharing your ideas or going for opportunities because you worry you’re not good enough. You’re constantly overthinking, anxious, and stuck in self-doubt. You’re not imagining it. That’s imposter syndrome, and it’s something many of us deal with. But here’s the thing: the problem isn’t you.