Showing results for "at" in Marketing

The success of Starbucks is one of the most remarkable business stories in decades. Since 1987, the coffee merchant has grown from a single retail store on Seattle's waterfront to a company with more than 1,000 stores nationwide and a new one opening somewhere every business day. According to Fortune magazine, Starbucks "has changed everything...from our tastes to our language to the face of Main Street."

Forget hustle harder. Forget a mandatory 5 a.m. wake-up. Forget outlining your life plan in six-month, one-year, and five-year spans. We're living in a cultural shift as we reframe our perspectives around the purpose of work, what work/life balance really means, and how we want to spend our time...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

In conversation with leaders and experts, McKinsey's At the Edge podcast demystifies cutting-edge technologies and shares strategies on how companies can capture big opportunities.

This book provides a fly-on-the-wall perspective on what it's like to be a CMO and will help C-level executives, agency owners, marketing team members, and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science. Trends in digital marketing, analytics, and marketing automation have pushed marketing to adopt data-driven approaches that would make a CFO's head swim.

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

If you’re an entrepreneur, then you most likely have heard of sales funnels. There has been much talk about sales funnels and creating leads for a reason...it helps your business make bank. But, what is a sales funnel and how can you integrate it into your business? In this book, you’ll find everything you need to know about sales funnels and how it can give your business a boost.

Jody, also known as the Stay at Home Mum, has been there and done it herself. She was made redundant while pregnant with her second child and, inspired by necessity, built a money-saving blog from her kitchen table that has grown to become Australia's biggest mothers' network. In this book, Jody explains everything she's learned to help other women get it right: from how to choose a smart business idea and where to start, to the best marketing strategies and digital tools to use, and much more.

Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize...

According to Glassdoor, the average salary for a product marketing manager is more than $113,000 (before signing, performance, and stock bonuses). But why shoot for an average salary when you can earn a significantly higher salary at high-profile tech companies, start-ups, and Fortune 500 businesses? Silicon Valley veteran product marketing manager Dekker Fraser offers proven and powerful real-world career advice in the lucrative and exciting product marketing career arena.

Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales.

„unternehmerkarriere.at – Der Business-Podcast“ begleitet dich auf deinem Weg als Unternehmer:in in Österreich. Host Andreas Kraus spricht mit Gründer:innen, Macher:innen und Expert:innen über die Themen, die im Alltag wirklich zählen: Positionierung & Branding, Delegieren und Skalieren, Zeitmanagement & Selbstführung, Digitalisierung & KI, Kanzlei- und Agenturalltag, Modest Fashion im Aufbau, Unternehmensnachfolge und mehr. Jede Folge liefert klare Learnings, echte Zahlen & Tools – ohne Buzzwords, mit Fokus auf Umsetzbarkeit. Ideal für Selbstständige, KMU und alle, die ...

A limited series podcast clebrating of the National School Public Relations Association’s 90th Anniversary. The series captures the voices, milestones, and moments that have shaped NSPRA — and the field of school communications — over the past nine decades.Dive-in with as we listen, learn, and lead the way through the power of school public relations. This is NSPRA at 90 and this is "The Stories That Shaped Us".

In order to understand marketing through networking with others better, it's important to study the best techniques and strategies to reach them, to touch their lives, or to close the sale. Direct selling is often used as a synonym for network marketing, and some of these techniques are used in a multilevel marketing structure, but not all. The secrets of convincing others of the validity and value of your product are included here, as well as the best ways to retain customers in the long run and make the best out of your side hustle or full time business.

A podcast by Table Media Group, Inc.Pull up a chair and join us At the Table, a podcast series where bold ideas meet authentic storytelling. Hosted by the team at Table Media Group, each episode features unfiltered conversations with industry leaders, creatives, and innovators who are shaping the future of business, branding, and the stories that move us.Whether you're a founder, marketer, or creative professional, this is your space to hear how real people are building meaningful impact in a noisy world. From behind-the-scenes journeys to thought-provoking insights, At the Table is where ...

Real talk for high-achieving pros ready to cash in on their expertise. I sit down with ambitious leaders in corporate and ex-corporate experts who are claiming a Seat at the Top. We talk bold realities of building authority, visibility, monetization, and the power moves that drive results.

Today's networking technologies - wikis, blogs, and social networking sites - are changing how we build professional relationships and work collaboratively. In this insightful audiobook, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness.

Selling at Combat Speed - Finding the Inner Sales Warrior is for people who get up in the morning to make a difference in other people's lives. It is about changing your habits and behaviors, and realizing that your life and those around you depend upon sales. It is designed for those who crawl into the trenches every day, look the enemy square in the eyes, and never give into defeat.

Tweet your company to the top of the market with a tailored approach to Twitter. Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up-to-date information on trends in social media, branding, and competitive research.