Showing results for "What" in E-Commerce

The best companies in the world discover what their customers desire - and then deliver it in memorable and deeply human experiences. How well do you know your customers? What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success

Consider the $20 bill. It has no more value, as a simple slip of paper, than Monopoly money. Yet even children recognize that tearing one into small pieces is an act of inconceivable stupidity. What makes a $20 bill actually worth $20? In the third volume of his best-selling Naked series, Charles Wheelan uses this seemingly simple question to open the door to the surprisingly colorful world of money and banking.

The "mind-reading" system that is revolutionizing online business. Do you know how to find out what people really want to buy? (Not what you think they want, not what they say they want, but what they really want?) The secret is asking the right questions - and the right questions are not what you might expect. Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking.

What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather than making things, they simply connect people. The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other. Yet, few people truly grasp the radical structural shifts of the last 10 years.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

The Tech Behind Impulse Buying peels back the digital curtain to reveal the subtle, powerful technologies that online platforms use to influence your every shopping move. From one-click checkouts to persuasive algorithms that predict your desires before you can even name them, this eye-opening guide takes you inside the meticulously engineered online environments that are designed to trigger unplanned purchases—and keep you coming back for more.

For those running e-commerce websites, there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping listeners to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business.

Instagram is one of the most effective social media to advertise a product or a business. It has more than 800 million users. If you learn to target the right audience, Instagram marketing will help you sell almost anything. This book covers the latest strategies that are working on Instagram right now.

An “illuminating, lucid, and finely detailed” (The Washington Post) look at Amazon’s world-dominating business model, the current competitors either imitating or trying to outfox Amazon, and “how Jeff Bezos turned Amazon into the world’s lockdown necessity” (The Times, UK)—from an...

Leaders already know that the classic approach to strategy - analyze, plan, execute - is losing relevance. But they don't yet know what replaces it. As everyone and everything becomes more interconnected and digitized, how do you operate, compete, and win? Ming Zeng, the former chief of staff and strategy adviser to Alibaba Group's founder, Jack Ma, explains how the latest technological developments, such as artificial intelligence, machine learning, the mobile internet, and cloud computing, are redefining how value is created.

Cryptocurrency Technologies Unlocked is the ultimate guide to understanding blockchain technology, cryptocurrencies (Bitcoin, Ethereum, etc), the future of digital money, and possible impacts of this game-changing technology, even if you're a complete beginner.

Most of us have heard about bitcoin and cryptocurrency—even if we don’t know what these terms mean. Despite the amount of news coverage this new technology receives, relatively few individuals are actively participating in the bitcoin opportunity.

Today's customers think less about products and more about brands, no matter whether those brands are organizational, nonprofit, individuals, or service oriented. Customers also care less about the features of your product—what it has—than about its benefits—what it does for them. While this sounds like common sense, shockingly few organizations actually conduct business this way.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

For two decades, the international internet has continued to establish itself as a viable tool for constructing, managing, and creating a corporation. Little doubt remains that you might earn money on the internet and discover success by doing this. In fact, since starting our very own online jobs, we've had the possibility of working and meeting with several unique individual entrepreneurs who, like you, talk about a fantasy of finding economic freedom by running their businesses. Since you may have guessed, a few found success online.

The rise of the Internet and online businesses has created limitless potential. Now anyone can quit their job and start making money online to fund the life of freedom most people only dream of. You don’t have to wait until retirement. Serial entrepreneur and author Matthew Bartnik teaches you the 12 Best Ways to Make Money Online so you can quit your job, do what you love, work from anywhere in the world, make your own schedule, and be 100 percent flexible.

In What’s Yours Is Mine, internationally acclaimed technologist Tom Slee argues the so-called sharing economy damages development, extends harsh free-market practices into previously protected areas of our lives, and presents the opportunity for a few people to make fortunes by damaging communities and pushing vulnerable individuals to take on unsustainable risk.

Embark on an enlightening journey with Storybranding mastery, where the alchemy of narrative and brand synergy reshapes your approach to marketing in the digital age. This book unveils the secrets to crafting magnetic brand stories that captivate hearts, forge connections with customers, and elevates your brand above the noise. Discover the art of resonant storytelling, turning your brand into an unforgettable odyssey for your audience.

One of the newest concepts is that of "healthy coffee". There are many brands available, and even thought this audiobook is meant to give information on one particular brand, it can help anyone that is interested in learning the what, how and why: Do you want to learn more about how Ganoderma Lucidum has helped others? Would you like to learn about and share testimonial and product information with others more quickly and easily?

Online shopping continues to grow at an astounding rate. In 2012 more than $1 trillion were spent in online retailers alone. The nature of shopping is drastically changing - but with so little information on how best to interact with online customers, how are businesses to succeed?