Listen free for 30 days
-
Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Categories: Business & Careers, Marketing & Sales
People who bought this also bought...
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
-
-
Very good book, but maybe not for audio
- By Mat Brunt on 11-04-18
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
-
Deep Work
- Rules for Focused Success in a Distracted World
- By: Cal Newport
- Narrated by: Jeff Bottoms
- Length: 7 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Popular blogger Cal Newport reveals the new key to achieving success and true meaning in professional life: the ability to master distraction. Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves their attention the most. When Cal Newport coined the term deep work on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve.
-
-
Useful insights into ring-fencing your focus.
- By Mark Lancaster on 23-05-17
-
Relentless
- 12 Rounds to Success
- By: Eddie Hearn
- Narrated by: Eddie Hearn
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
What does it take to succeed? What is the mindset required to be the best? How do you stay at the top of your field? How do you come back from failure? Eddie Hearn knows what it takes. In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life and the drive to succeed.
-
-
Authentic and insightful
- By Anonymous User on 12-11-20
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
-
Disappointing
- By Andrew on 25-10-16
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
great thought provoking book for any marketing pro
- By Ben on 23-02-18
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- By: Morgan Brown, Sean Ellis
- Narrated by: Morgan Brown, Sean Ellis
- Length: 10 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies. Hacking Growth is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what The Lean Startup does for product development and Business Model Gneration does for strategy.
-
-
Very good book, but maybe not for audio
- By Mat Brunt on 11-04-18
-
Contagious
- Why Things Catch On
- By: Jonah Berger
- Narrated by: Keith Nobbs
- Length: 6 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
-
-
Brilliant
- By Francis West - Cyber Security Specialist on 26-02-16
-
Deep Work
- Rules for Focused Success in a Distracted World
- By: Cal Newport
- Narrated by: Jeff Bottoms
- Length: 7 hrs and 44 mins
- Unabridged
-
Overall
-
Performance
-
Story
Popular blogger Cal Newport reveals the new key to achieving success and true meaning in professional life: the ability to master distraction. Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves their attention the most. When Cal Newport coined the term deep work on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve.
-
-
Useful insights into ring-fencing your focus.
- By Mark Lancaster on 23-05-17
-
Relentless
- 12 Rounds to Success
- By: Eddie Hearn
- Narrated by: Eddie Hearn
- Length: 5 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
What does it take to succeed? What is the mindset required to be the best? How do you stay at the top of your field? How do you come back from failure? Eddie Hearn knows what it takes. In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life and the drive to succeed.
-
-
Authentic and insightful
- By Anonymous User on 12-11-20
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- By: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
-
Disappointing
- By Andrew on 25-10-16
-
All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 4 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
-
-
great thought provoking book for any marketing pro
- By Ben on 23-02-18
Summary
Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans.
But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
First step is to toss the linear plan. Next is to strip away conventions, open your mind, and join Disruptive Marketing on a provocative, fast-paced tour of our changing world....
- Where selling is dead, but ongoing conversation thrives
- Where consumers generate the best content about brands
- Where people tune out noise and listen to feelings
- Where curiosity leads the marketing team
- Where growth depends on merging analytics with boundless creativity
Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, this book will propel you out of your comfort zone and into the disruptive mind-set you need for future success.
What listeners say about Disruptive Marketing
Reviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Mr
- 05-03-17
Boring..
No real content, just a number of stories and a list of characteristics that will "qualify" you as a growth hacker. If you are looking for real information on growth hacking or growth hacking techniques look elsewhere!!
1 person found this helpful
-
Overall
-
Performance
-
Story
- Tomé
- 29-12-16
Great book indeed!
Much more than just marketing insights and futuristic overviews! It makes you think on how much have change in such short period and how soon everything will be different.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Oliver Nielsen
- 26-04-17
Needed. Valuable. Welcome contribution.
For some reason, I had a hard time "getting it" the first time I listened to it. I kept pressing the rewind button on my iPhone, to hear paragraphs again.
Not because the book is unclear, but perhaps because it's profound. At least as profound as a book about marketing can be:)
After having finished it, I looked forward to relistening.
I did so, a few weeks later.
And after that second relisten, which happened maybe two months ago now: I feel like relistening for the third time.
I guess it's a marketing mind-bender, to me, this book:)
The narration is good too. When I give five stars for narration, it's because the narrator adds something special to the experience. I think he does so in this instance. Good job.
3 people found this helpful
-
Overall
-
Performance
-
Story

- Boris T.
- 12-02-20
good stuff!
if you want to know what's going on in the marketing world, this is a good reference
-
Overall
-
Performance
-
Story

- Cesar
- 16-07-17
Disappointed! Waste pf time.
If you never had touched digital marketing, you may learn something new from this book. For me, it seemed like a book-wide introduction for obvious digital themes, full of buzzwords and empty of case studies. Awful.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Cortney
- 24-08-16
The Future of Marketing
Would you consider the audio edition of Disruptive Marketing to be better than the print version?
I believe it could be enjoyed in print or audio. The author tailors the story with listeners in mind so it is easy to follow, and his voice is not annoying.
What does Geoffrey Colon bring to the story that you wouldn’t experience if you just read the book?
Geoffrey Colon tells personal stories throughout the book so it adds to the stories when you can actually hear his voice.
Was there a moment in the book that particularly moved you?
I enjoyed hearing about his projections of future marketing tactics, which helped shape your mind to be a forward thinker.
Any additional comments?
This is a great book for students who are going into marketing or professionals that are looking to shake things up.
1 person found this helpful
-
Overall
-
Performance
-
Story

- Nathanael
- 27-10-16
shake the disease
inspirational....yup. Both eye-opening and confirming. This book pushes me to take steps and spread the word.
non-marketeer Nate
1 person found this helpful
-
Overall
-
Performance
-
Story

- Ashveer
- 22-08-16
good read / listen
I would definitely recommend this listen to someone who wants to broaden their horizons on marketing and forward thinking
1 person found this helpful
-
Overall
-
Performance
-
Story

- D. Rickard
- 15-08-16
Well thought out deep dive into disruption
Colon takes a deep dive into the infrastructure of "the norm" and carefully plots out the paths of disruptive behavior. He takes time to explain scenarios he has experienced and the outcomes his disruptive behavior has affected.
This book is ideal for those who want to think differently, but just need some guidance towards that first step.
Pick it up, listen to it, reflect, learn...then listen to it again.
1 person found this helpful